Business Hacks

How To Get Customers For Your Business

How To Get Customers For Your Business

How to use the internet to get more customers for your business What’s up everyone? This is Stefan from projectlifemastery.com and in this episode of Ask Stefan, I’ve got a great question from Moss Bresnahan, and the question is; Hey Stefan, I’ve been trying to get clients for my new sales video business. Any suggestions? All right, so getting more customers, more clients and utilize the internet is actually relatively simple.

First of all, you need a website and on that website you need to have your product, your service, whatever it is that you are offering, and a way for the person that goes to the website to sign up for that. Some form of call to action. Whether that’s a way for them to pay, or to sign up for a consultation, or whatever it is that’s going to work best for you. Now that website, when people go to it, you have to make sure that website converts. Meaning that when people visit the website it has to be able to convert a visitor into a customer.

There’s a whole lot of stuff involved in terms of optimizing your website, making sure that it has a good sales copy, has testimonials, it has good information about the product, it has all the benefits, the features. All those things are going to play a role in how well your offer converts. Also making sure that you’ve got a good price point, you’ve got a good call to action.

Something that incentives the person in some way to want to actually buy your products, service, or sign up for whatever it is that you are offering. Making sure that your website converts is something that doesn’t have just like that. Typically what happens is you send traffic to your website, which I’ll share some different methods for that in this video, but you send traffic to it. Once you send traffic to it, you’re going to see what your conversion rate is. So when people go to your website you’re going to see, out of one hundred people maybe one person signs up for your product or service. Or maybe five people do or ten people do. In which case it has a ten percent conversion rate or a five percent. You really need to make sure that you know the numbers. One of the best ways to track that is by installing Google analytics onto your website and that will show you a lot of the data of your website and where people are coming from, and you are also able to track your conversion rates and all that sort of stuff ok. So you’re always going to improve your website.

You’re always going to test different things and the littlest things can make the world of difference. Testing your price, testing your offer, testing graphics, colors, font sizes, headlines. All of these things are things that you can test. Just by making these small improvements, you’ll be able to prove your conversion rate. The other piece that you need is traffic. Not just any form of traffic, but targeted traffic because you can send a ton of people to your website, but what good is it sending people to your website if they’re not targeted, if they’re not somewhat interested or have an interest in whatever it is that you are selling. You want to make sure that you are sending targeted visitors. There’s so many different ways on online marketing to be able to send traffic to your website. Everything from Facebook, whether that’s building a Facebook fan page and using some organic methods. You’ll get more fans and be able to promote your website, your product, your service to your fans and Or maybe using Facebook ads through paper click advertising. With Facebook ads you can target people based on their interests, based on certain things about them, their demographic.

It could really allow you to get really laser targeted people to your website that can really convert the best for you. You could use Google, the search engine. You could have a blog and put content that is related to your product, your industry, or your service and then attract people to you just from people that are searching in the search engine. Once people come to your website they’re already targeted because they came to your website by first consuming some form of your content first. Search engine optimization is powerful for that reason. Alternatively you could use Google ads. Google has their advertising platforms called Google AdWords. You can pay Google and optimize optimize your advertisements for certain key words and and then again send targeted traffic to your website that way. There’s YouTube, which is what I enjoy using and providing content. When you provide content for the people in the way that I’m doing right now on YouTube, and you help people, and you put up videos that are related to your product or service, then when people find it they are already getting a taste for you, for your product, for your service, and what you’re about.

It’s going to help elevate the trust level. It’s going to make them want to do business for you because they are going to trust you more as opposed to someone that they don’t really know that person, they can’t get a feel for them online. YouTube is a powerful way of attracting people and then funneling them in to whatever your product or service is and send them to your website. Using Twitter, Instagram, Bing, Bing Ads, Yahoo, LinkedIn, there’s so many different platforms, Pinterest. There’s so many different ways of attracting people and then sending them to your website. Once you have your website set up, what I have to recommend for people is to pick one or two methods first. Decide that you are going to commit to SEO and you’re going to build a blog and master that. In which case, find different courses, resources, and spend a lot of time really understanding SEO and implement a strategy over the long term that could help attract visitors and funnel them in to your website. If it’s YouTube, then spend some time working on that. Maybe you find a goof YouTube course.

Invest in it. Get really good at it. You don’t want to try to do everything and just dabble. You will do a poor or average job at everything. You want to pick one or two things and become really good and skilled at it and drive consistent traffic to your website. Then over time, once you’ve mastered that, you can start another way of driving traffic to your website and just slowly build that. So we are going to send traffic to your website, either paying for it or getting some fleet traffic through Google, YouTube, social media.

Once you get traffic to your website you are going to see exactly how people convert. You are going to see whether or not they are interested in your product. If your product actually meets the demand of the market. Whether or not it’s converting in any way. If not, you can tweek and improve it. And improve it over time. I have to go now. They are going to play soccer here. So I’ll see you guys next video. Take care. Hey this is Stefan and thank you so much for watching this video. If you enjoyed this then please hit the like button below, leave a comment to let us know what you think, and make sure to subscribe to our YouTube channel for more great videos like this. Now if you want to take your life to the next level then I want to offer you a free gift. It’s called my Life Mastery Tool Kit and it literally has the best of the best of what I have to offer in terms of videos, articles, and resources for taking your life to the next level and living an extraordinary life.

To get access to this, all you have to do is click the link that will appear right here on this video, or if you’re on a mobile device click the link in the description below and then head on over to that page, enter your email address, and I’ll send you immediate access to the Life Mastery Tool Kit. I want to thank you again for watching this video. Until the next one, I’ll talk to you soon. .

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The Best Advice for Every Business

– What’s different about entrepreneurship than rap and sports, is when you say you’re a rapper someone’s like all right, rap. And then if you suck, everyone’s like oh you suck. And when you say you’re a basketball player, people are like, at the YMCA or going to the league? The one thing I love about entrepreneurship is it’s binary. Either you’re gonna win or you’re gonna lose. (slow music) Being a businessman or woman wasn’t cool in 1992. It was Bill Gates, a fuckin’ nerd. So now that everybody wants to put entrepreneurship in their Instagram profile, and that’s cool in the club, that is just bazaaro world, but that’s also done what sports and rapping has, which is everybody wishes they are. And what’s different about entrepreneurship than rap and sports, is when you say you’re a rapper, someone’s like, all right, rap. And then if you suck, everyone’s like oh you suck.

And when you say you’re a basketball player, people are like at the YMCA, or going to the league? But when somebody now says their an entrepreneur, it’s just accepted. And we haven’t matured into are you a successful entrepreneur, or a wannabe entrepreneur? And to be very frank, I’m concerned about it, because I think, the one thing I love about entrepreneurship is it’s binary, either you’re gonna win or you’re gonna lose. And I think that there’s a lot of people right now that are not built with dealing with the emotional baggage that comes along with a public loss.

And so I spent a lot of time with young entrepreneurs around the mentality of like, when you lose, are you ready to take that ridicule, and what are you gonna do? The greatest reason I believe that we’re living through such fake entrepreneurship right now, is not only is there an enormous amount of capital in play for these 22-25 year olds, but they’re the generation that was parented in a way that tried to eliminate losses from the ecosystem. I mean this is the generation of eighth place trophies. My favorite thing that’s going on in society right now is 45 to 60 year olds clowning on millennials and making fun of them, and I keep looking at them and I keep reminding them that you parented these kids. – Everybody gets a trophy right? – Yeah, and so we’ve demonized to these kids losing.

I love losing. Micro-losing especially, more than macro-losing is incredibly motivating. I mean there’s nothing more fun than losing regular season games. You know, you learn from them. Come the playoffs you’d like to build on that, but yeah, I think adversity is the foundation of success. Being born in the Soviet Union, living in a studio apartment with eight family members when I was a kid. Going on one and a half vacations my entire childhood. My parents buying me nothing, because they didn’t have, like the money nor the mindset to do that for me is fundamentally the reason I’m successful at entrepreneurship. I’m not scared of anything, nor do I care about anybody else’s judgment, which allows me to navigate very quickly, and my losses are my losses, and my wins are my wins, and they both feel the same. When I hear the accolades, or when I get razzed, I basically can’t hear them.

I’m just so in love with the process. And that’s what getting up off the floor is. You had no choice, it’s in your DNA to wanna play. – I’m wondering what’s the message to a company that doesn’t have innovation as a core part of their business? – They’re in trouble. – How do they respond? – By letting themselves die. – But what do they do if they don’t wanna die? – Innovate. – And how do they do that? What’s the secret? – By looking at the leader of the company in the mirror, and see if she or he is capable of innovating. Everything stems from the top. If you have a company run by somebody who right now is sitting and saying well I’m retiring in 18 months, and I don’t give a shit about innovation, you’re in trouble. Or not talented enough to know how to innovate. You know how many A’s, number ones hire a CMO and say you figure it out, but they don’t even know how to judge it? How are you a CEO in 2019, and don’t spend 100 hours to educate yourself on how modern communication works so that you can judge it within your own organization? Gary, I didn’t grow up with this stuff.

You didn’t grow up driving, you figured it out. I know you didn’t grow up with it, but it is your job, it’s required of you to know how to run your business. And to me, how your business markets and communicates is as important as you knowing how to run the finances of your company. It’s just that some people don’t wanna put in the work to get updated on the new platforms and the new world, and that’s to their peril. The advice that I think will play for everybody in the room regardless of what you do, including if you’re like the PTA president or thinking about running for local office, like I have no idea what you wanna do professionally or personally, but the one thing that has been tried and true and I keep things extremely simple, is you have to reverse engineer the audience you’re trying to reach, and you have to tell them something that brings them value, not you value.

Every single person here that is in power to do so, needs to go spend the next 100 days having phone calls, having dinner, having breakfast, having drinks with every one of their customers and they need to listen to what they care about. And then they need to go back to the pad and cook that meal. That’s all I do. I read my comments left and right, I was just talking with your CMO prepping, you guys were wrapping up. And she’s like are you always like this on your phone? And I was laughing, what I was doing, I was reading comments. Because the qualitative feedback is the insight I need for the next innovation. The amount of people who hope their customers like what they are doing, or they’re trying to force their customers to like what they wanna sell is fascinating for me to watch. – You’ve talked about this, is that people who are dragging down the culture of a business should be, they shouldn’t be there.

– I wish most businesses were into documenting in coach. What most businesses are doing is, Harold’s a dick, but his numbers are remarkable. That’s what’s really happening. That’s what I’m referring to. That if you’ve got somebody who’s driving top line revenue, or she or he is crushing their numbers, what most companies are doing is they’re looking at surface level, they’re like if we fire Carol, we’re gonna lose those three accounts ’cause she’s so wired in there. What they don’t realize is the hidden lost revenue that’s happening with Carol or Harold destroying the culture, and completely messing up the continuity and speed of the macro. – So what do you do, from your point of view what do you do if you have someone who’s really kickin’ ass, bringing the numbers in and they’re just a, they’re a jerk, what do you do with them? – What I do, one man’s point of view is I sit them down. I look them dead in the face, and I say you think I’m joking because you’re delivering, but I’m not joking, and if you can’t be a good human being I’m going to fire your face.

(laughing) – That’s pretty right there. – That’s what I do, and I do it, and I do it, I’m a big shot on stage now and I’m acting tough, I do it in a conversation. I’m like look, I’m not kidding, I know you don’t believe me because you’ve worked at other places that value dollars, and I value dollars, I just value slow dimes. So when you deliver on culture, the buy in and the macro is remarkable. And what it does for the business is extraordinary. I’m a pot committed buyer of this thesis. That you have to fire the best performers that are destroying your culture. (dramatic music) .

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