Real Estate tips for new agents or any agent looking for a massive boost in their business. This series will definitely give you tools you can implement immediately to start making more money and get more business.
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join.exprealty.com – for those interested in joining eXp Realty
6+ Things Your Future Self Wants You To Start Doing… TODA
Life comes at you so fast sometimes it’s hard to contemplate the future. “If you don’t plan to succeed, you plan to fail.” You can’t afford to just drift through life. Your future self may someday look back at how you lived today and wonder “what the heck were you thinking?” Live intentionally to have a better life today and tomorrow. Here are six things that your future self wants you to starting doing today.
Take More Chances
Stability is comfortable. Risk-taking is what makes you grow and advance. One German study found that people who enjoyed taking risks were more content in life. It’s hard to know what comes first, satisfaction with life or risk-taking. It’s like asking, “which came first – the chicken or the egg?” If you take risks today, you won’t look back in 10 years and ask yourself “what if?”
Stop living to be accepted by others. Do things that you want to do because you find it exciting. Take a chance. Even if you fail, you’ll learn from it. You’ll be in the minority, because most people don’t take risks. You’ll stand out in the crowd as you forge your path.
Taking a risk will make you more successful. Chances are, if you’re trying to better yourself, it’s because you’re not happy with your circumstances. Change is risky. But the only way to escape your current situation is to make change.
Risk-taking isn’t just jumping off into the deep end with any and every opportunity. You have to look at the right options. Be a calculated risk-taker. Maximize your chances by taking more risks than not but weigh your choices carefully while you’re taking risks.
Be Who You Want to Be
What defines you? Matt Damon said, “It’s just better to be yourself than to try to be some version of what you think the other person wants.” Being yourself is easier said than done. How do you find your true self? As adults, we’re often conditioned to be a certain way. There are times when you do need to act responsibly when you don’t really want to. Finding your true self is more about authenticity and individuality. Here are some tips to help you find the person you want to be.
Make a list of your personality traits, both good and bad. Which ones do you want to be known for?
What are your values? Your convictions define how you act in different situations. Are you happy with your values? If not, make some changes.
Stop comparing yourself to others. There’s always going to be someone richer, prettier or more successful than you. Theodore Roosevelt said, “Comparison is the thief of joy.” When you fall into the comparison trap, you lose self-confidence and begin to adopt a persona that isn’t the real you. Someone else’s outside can never be compared to your inside.
Focus on growth. As you become the person you want to be, your parents (or others who knew the old you) may call you out for past mistakes. It can be discouraging to remember where you once were. Bite your tongue and remember that you are trying to be a better person. It’s not where you were, but where you’re going.
Don’t think that your true self is set in stone. Your values, philosophies and personality may change over time. As you become more aware of yourself and others, you may find that you change your political orientation or religious views. You may even find yourself having conflicting points of view as you reflect on society, your friends and family and your own needs.
Accept Who You Are
While you’re trying to figure out who you are, recognize that you are who you are today. Change does not always come easy. It takes time to reshape your personality and values. The persona you try out this year may not be who you are next year. Admit your mistakes and apologize, if necessary. Don’t agonize over the past.
When you do feel remorseful, remind yourself that you made the best decision with the information at the time. Maybe it wasn’t the right choice, but you can’t change what happened. You can only go forward. Make the changes you want to make, but don’t forget to love yourself in the meantime
Stop Worrying About Failing
When you were young, you were taught that failing is bad. Don’t fall. Don’t lose the game. Don’t get a bad grade. Being scared of failing is ingrained into your very fiber. We don’t want to disappoint our parents, our teachers and our leaders. What we’re never taught is “what is the worst that can happen if you fail?”
Thomas Edison had over 1,000 attempts in inventing the light bulb. Winston Churchill failed to pass the entrance exam to the Royal Military Academy at Sandhurst, not just once, but twice. Charles Darwin’s father considered him a very ordinary young man who didn’t have a whit of intellect. These are men who changed history. Clearly, failure didn’t define them.
Your future self wants you to know that it’s okay to fail. Failure isn’t the end of the world. It’s how you deal with failure that defines your true self. You may not get it right the first time. Bet you learn more when you get it wrong, because you have to go back and figure out what went wrong. Pick yourself up. Learn from your mistake. Move forward.
Live Life Fully
Gary Vaynerchuk said, “I’m the happiest because I’m doing exactly what I want to do.” Don’t wait until you get to the end of your life and discover you haven’t followed your dreams. Ask yourself, “what do I need to do to be happy and have meaning?” Maybe you don’t have all the money in the world, but you can choose to do things that make you happy.
Volunteer for organizations that you support. Be kind to your neighbors. Invest in time with those you love. Instead of binging on Netflix, go outside and have a water fight. Get off social media and be social in your community. Take up a sport that interests you. Get enough sleep. See the world in a positive way. You may not be able to change the world, but you can “be the good” in your community by changing one person.
One of the top regrets of the dying is “I wish I had let myself be happier.” Gary Vee said, “The truth is that finding happiness in what you do every day is so imperative.” Happiness isn’t the result of living, it’s a choice that makes it easier to live. Happiness doesn’t find you. You choose happiness. Need ideas on living happy? Researchers have studied happiness and found proven ways to increase your happy.
Smile like you mean it.
A Michigan State University study found that customer service workers who faked a smile had worse moods that others who genuinely smiled due to positive emotions. One more reason to be authentic and be true to yourself instead of putting on airs.
Take an afternoon nap.
A siesta after lunch may sound very continental and luxurious, but many European countries shut down in the afternoon to allow workers to take a long lunch break. One study found that naps tend to desensitize people to negative emotions and help them respond to positive feelings. Sleep has many emotional benefits.
Spend time with family and friends.
Another regret of the dying is not spending time with loved ones. Social connections make you happy. Don’t get to the end of your life and have no one to share it with. Strengthening your relations is much more beneficial than a salary increase in terms of happiness. It’s been shown that helping and caring for others can help you live to an older age.
Go to the beach.
A UK study found that sea + sun = happiness. A natural environment makes people happier than the city. Get out in nature on the weekend. Coastal and marine locations raised happiness levels. If you can’t get to the beach, go to the mountains or the forests. Enjoy a farm. Go for a drive. You’ll be happier.
Make Small Changes
If you’re dissatisfied with your life today, it’s not going to get better on its own. You have to make changes to get to where you want to be. Making sweeping changes is difficult, so make small steps. Change one thing this month. Once it becomes a habit, make another change. You can be who you want to be. But it’s up to you.
Hi my name is Nikki rap clips are you a dentist or do you know of a dentist that is looking to get more patients into their practice well if that is the casefacebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients this video is certainly for you again my name is Nicolas I’ve been a online marketer for over six years now helping wide variety of different companies increase their bottom line by utilizing the internet and different social platforms to increase the amount of customers clients patients and ultimately their revenue and profits so I want to show you exactly how you can start increasing the amount of patients coming into your den facebook ads for dentists, dentist facebook ads, dentist
advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients tal practice here on this video so let’s jump on over into my other computer screen here or into my computer screen and I’ll show you exactly how to do it already again Nicolas here and on this video I’m going to show you exactly how to leverage the internet and as you can see online advertising here to start generating more patients into your practice so you can increase your revenue and therefore your profits okay so we’re doing a deep dive and show you exactly what this stuff is all about agfacebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental
marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patientsain I’ve been marketing online for a wide variety of different companies for over six years and really helping you know a lot of different areas on how to increase their revenue and it’s all coming down through online advertising so again that’s exactly what we’re gonna show you here on this video but it is as you can see it’s all about online advertising now there’s a few things don’t get you know overwhelmed by any means a lot of people do when I first explained that but when I really break this and break it down and and just show you the numbers and how it’s really ultimately comes down to simple math it’s really simple okay so there’s a few things that we need to need to know of first is that if you really are taking this serious and you really want to have success with this type of stuff is you have to know you’re a lifetime customer value or just a relative number to that and basically what that means is over the course of a year even a couple years it just depends on really like how long you guys have been been in business and such but you want to know a
general idea on how valuable a customer is to you or a patient is to you how much do they spin on an overall basis and basic how you calculate this out is that you divide your revenue you take your revenue and divided by how many customers or patients that you have and facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients that will give you your lifetime customer value okay so just for an example I want to show you a quick example obviously everybody’s business is different everybody that I work with is different depending on you know what exactly they are selling and what are they’re providing with the patients okay but let’s just kind of break it down here for a second let’s say that your customer value is around five hundred dollars okay just for example purposes so let’s come down now and let’s look at a few things okay and like I said you know it’s all about online advertising we have to spend
money on advertising and to acquire new customers okay then there’s a lot of different ways you can do it I’m going to show you a kind of example of how you do this on Facebook but it’s really really simple okay and a lot of people are not doing it but the people that are doing are just miles ahead of the rest and slowly but surely everyone’s gonna start coming online and doing this type of stuff so if you’re not doing this stuff already and you’re waiting and you’re you’re thinking you know don’t want to do it you’re gonna start getting left in the dust by your competition okay so like I said you have to spend money so let’s just say for example just for a quick little test that we have we spend $150 and that generates us 10,000 impressions okay and waste what impressions mean is that how many people are seeing it okay and that’s the cool thing about online advertising is you can actually know how many people are seeing your stuff how many people are clicking on your ads how many people are opting in and how many people are
actually becoming customers because of it okay and I’ll show you how to do all this type of stuff but let’s just take example like a billboard advertisement there’s a lot of companies that still do that and can get ok results from it but they don’t have the tracking ability like you do with online advertising okay you don’t know how many people actually saw it you might think you know some people might have seen it but you don’t actually know how many people saw it you don’t know how many you know people actually refer to it by that advertisement you just don’t really know you’re really in the dark and that’s what’s really cool about online advertising is you know everything down to the number down to the dollar so you know what’s working and you know what’s not working so you can optimize and you know get better results moving on and on optimizing okay so let’s say 10,000 people saw it and then from those 10,000 people around 150 people clicked on that ad
and then therefore 15 people opted in and then you got seven new customers or sales from that okay and we know this because we use a coupon code and that’s how we we track all this stuff okay so it’s very important we’ll do that I’ll show you exactly how we do this as well so just for this example again this is just arbitrarily speaking it’s different for every practice but because there was $150 and we got seven sales that means it cost us twenty one dollars and 42 cents to generate a new customer or patient okay so if our lifetime customer value is $500 or somewhere around there obviously you can see that it is very beneficial to start generating customers using online advertising because it only cost us twenty one dollars and 42 cents at least it in this example okay but you can see like even if it was double that or triple that or quadruple that or five times that it still would be beneficial you’re putting in a dollar to online advertising and you’re ultimately getting back five dollars because of how you set this up and you know your lifetime customer value okay but on top of that there’s also something called email okay people are still using the email to this day it’s still a very effective way to advertise so when you’re advertising you actually are building an email list not just you know getting people back in the into your into your practice but you’re actually building email lists which allows you to follow up with
them consistently okay and the reason that we want to do that is because it usually takes the average person or usually takes person an average of five to seven exposures to make a buying decision okay most people do not buy on first exposure okay it’s just human nature think about it from your perspective do you buy everything on the first time you see it every single time of course not okay you weigh the options you go to your research especially with the internet and how you go do research you you think about it for a while you talk to family and friends and then you know you keep on getting exposed to the offer and then eventually as long as it’s something of value that’s going to help you usually purchase and if you have the money of course okay and this is also a way to follow up with your your customers to just keep them updated keep them loyal and and just continually to grow that that tribe within your business and keeping previous customers loyal and coming back like I just said okay so let me kind of show you how this really works at you know now we have the overlying understanding on
what’s really happening here you know we’re obviously advertising we’re building an email list and you know we’re generating sales and new patients from advertising but how exactly does it really work okay so like I mentioned before we do a lot of Facebook advertising okay it’s one of the best ways that’s where most people are on today that’s the reason we advertise on Facebook that’s the reason we advertise online in general is because there’s so many people online right everyone is online today so we need to advertise where people are okay so again let’s go with the Facebook
example and this is one of the best ways to do it okay so here’s what if here’s what a Facebook ad can look like okay it looks as you can probably see here it looks very similar to a Facebook post which is a regular Facebook post but in fact we are actually paying for advertising and we’re paying to put this in front of people that are actually going to be interested in your products and services okay so you know just briefly gonna go over this last chance we’re giving away a $21 teeth-whitening this week only normally priced at 197 click the download button before we run out and then you have the little image last chance cater $21 teeth-whitening and it’s just basically the same thing and they click on that and basically what they come to is something like this okay and this is just kind of a template obviously you can target
based on a lot of different things you can target based on their gender you can target based on their location so a lot of the people we work with they target locations obviously because they want to make sure you can see this they target based on locations because you know they want local people from the area coming in to their practice okay so you know you just you know give the rundown on exactly the teeth-whitening and there’s a lot of different ways on how to do this okay this is just but this is a very effective way because if you you know give away something of high value for maybe a little bit of a discount a lot of people take advantage of that so that’s why you that’s why we’ve done $21 teeth-whitening x’ even though their price at a lot higher but you know obviously you know through the course of facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients a lifetime for a patient they usually spend a lot more okay so that this is just like the capture page what we call and basically in order for them to claim the coupon to get their $21 teeth-whitening they have to put in their information right here okay and you can just do email you can do name an
email you can do phone number email all that kind of stuff you can get a lot of data and lot of information on these people but once they actually book their session it goes to this page now what happens what happens is it does two things right here it takes them right to this page where it gives them the code for them to call in and request you know the let me make sure they request there they are they get their coupon you know so we can track that you know they call in and they say they gave that code they know we know that it came from the online advertising okay the Facebook advertising okay but this is also simultaneously is adding them to your email list and then it’s automatically following up with them if you choose to I mean we can do a lot of different things okay you can automatically email them you can send out like weekly newsletter broadcasts you can send out monthly newsletter
broadcast there’s a lot of different things you can do but here’s one of the best things that you can do is you know you give them a session for the teeth-cleaning but to incentivize them to come get their their their teeth whitening right away so they’re calling immediately after they opt in here they you can say something like book now and get your teeth whitening session completely free okay so it gets people to you know call right away so that you can you know generate that patient right away and you know obviously you’re giving away for free but we know because of our lifetime customer value of our of our patients we know that ultimately it’s going to put us in profit even if we are giving away something that we normally
charge for okay yeah and that’s really ultimately it here’s what you can do you have two options from hit this point you can take this information that I share with you facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients and just go out there and do it yourself if you’re decently tech savvy go ahead and do this even not even decently I mean some of the these software’s and stuff are just so simple these days then you can just go out there and do this your stuff
yourself okay there’s places like leadpages clickfunnels Aweber Aweber is for email database click funnels and leadpages are for building out pages like these but it is really simple okay but if you would like to stick it stick to what you’re good at and you would actually like us to help you do this stuff there should be a little button down below or if you’re just seeing this on Facebook or YouTube or somewhere what you need to do is just like this post like this video share it and then comment I want more intro okay that’s all you need to do put do those type of things the like this video share it and then comment I want more info then I will get in touch with you after you do that and we’ll set up set up a time to help you actually set all this stuff up and get you up and running so that’s really the rundown this guys again if nothing else if nothing if you didn’t get anything else from this video just make sure and start looking into this stuff okay this is this is a wave of the future
obviously the Internet’s not going in and where it continues to get bigger and bigger so you need to start doing this stuff because if you do not your competition is gonna start eating you alive because they are gonna start doing it because everyone’s moving on this train you need to get going on it quickly okay so again if you want to go do this type of stuff yourself you know you certainly can it’s it’s it’s not that difficult but if you would like
someone that’s been doing this for over six years helping a wide variety of different companies increase their profits by doing this stuff over and over and over again getting very good at it then I would love to help you out so again like this post to share it and uncomment I want more info or I want in or whatever it is just let us know in the comments write a little comment down there and then we will get back with you very shortly and we can set up a time where we get on the phone or Skype and really set all this stuff up for you and really help you out so you can start growing your practice now bringing in more high-quality patients on a consistent basis and really start growing your practice okay so we can increase your bottom line as well as help people smile brighter right all right well thank you again guys appreciate your time again my name is Nicholas and I look forward to talk to you soon
What a question yes a two-part question yeah my question is when do you look for your first employee and find continuous work for them and the next part is how much money do you put aside before hiring your first employee so toddler I mean that’s a great question and again I see you’ve been I think liking commenting on the videos so I appreciate you doing that for being loyal and also it’s in time getting value from the videos anytime you engage with the videos you or in otherwise anyone else in the community I definitely appreciate you guys doing that it shows that you guys are paying attention and that’s something that I don’t take for granted so to answer your question I would say that it depends on the stage of your business
really and the resources that you have when I start on business when I was doing my first 100k I used that money to basically fund marketing I was the one-man army this is a long time it was more than five years ago and so I started to just do that and then I focused on generating that cash flow generating that revenue learning the experiences and the lessons and then when I got to a point where I think I was at I was doing about about almost out of million dollars it was nine hundred thousand dollars and in the business that’s when I started building a remote team so the remote team I started bring on people that had years of experience that would help me execute on certain points because at that point you know you got to question yourself like at a certain point when you want to grow your business we think that we can do it all but you know the biggest businesses in the world if you’re trying to build it you can’t build it on your own you need a team and the team is the most important thing you need them to be able to assist you on the path to building that business because you only had 24 hours a day right Jeff Bezos Bill Gates Warren Buffett they all 24 hours a day so how they grow in their business and even though they’re super busy they
delegate they have that people do specific things within the defined role so it really depends on your revenue your cash flow you have it the stage of your business where you want to get to I think when you’re at the 500 thousand I made a mistake I should have hired earlier on like I would say a year or two years earlier on because I tried to do anything on my own because the money was coming in and whatnot but for me I would have hired build a team and focus on growing that because it would have been helped me grow even faster at certain point because don’t try to do anything on you know you know especially at that point I think it’s also time to revenue in your goals wall how big you want to build your business you wanna be able to have that team in place early on what was the second question so how do you find that continuous work for them is really it depends on your business right and if you have an e-commerce business there’s definitely things that they need to do right you have marketing your sales you have customer
service you have the operations of the business is usually only three core most important functions of a business marketing sales operations those are the three core fundamentals that you every business needs to have it as a matter of you’re a huge company or you’re a small one-person army you’re usually revolving around those three areas in operations basically manes management or whatever so marketing sales operations / management you’re flowing through between all three all the time back and forth so you need to bring on people that focus on developing those three things whether that’s marketing it to attract people like digital marketing and sales to actually be able to generate that eat whether it’s e-commerce your service business your SAS business doesn’t matter an operation side you’re building the team you’re building the culture you’re having these different operations on the financials is included in the operations side as well they’re those
things are super important so there’s definitely a lot of areas in business businesses one of the most complex things that you can ever do in your life it’s especially if you want to call a sport I would say it’s the most complex sport so continuous work is not a problem it’s finding the right people that can help you in those areas that fit with your core values that also are competent enough to be able to deliver because at certain points in the career when you bring on people it’s not about having to continues work if they’re doing the right work and at a certain point if you’re evaluating them if they’re doing the right thing within the defined role they’re producing results for you right that’s the most important thing at the same time are they enjoying the whole process so this is a lot of things I recommend
watching the video that I recorded on building team and the building the culture when I have that video if I don’t already so again thanks for asking the question I went longer than I expected but I wanted you to get a lot of value from it so how much money do you put aside before hiring your first employee alright so how much money you put aside from before you hire your person team member so that’s another thing I don’t like calling people employees i naming team members because they’re working with you not working under you before you so the most important thing is you want to set aside I would say it depends on the position you’re hiring for I would check market comparables and also at the same time you know again it depends on the role right someone that you pay and marketing is different for someone that you pay in in a financial specific position or they imagine level are they operations are they execution people are they marketing people what business are you in what stage you’re in like if you’re McDonald’s and you’re hiring someone to man the line for creating burgers and doing the tell you know at the front desk it’s very different if you’re let’s say a consulting firm and you’re bringing someone that’s confident enough to speak with
clients like a project manager or project coordinator or Account Executive or client success person it’s very different depends on the role and then I would just do a Google search to find out you can find out a lot of people that are hiring on businesses and find out the prices I mean other prices but the actual salaries that the pain and what not and be able to find that benchmark and you got to see if they’re a good fit as well so there’s a lot of variables there but I hope it gives you that context to be able to you know a foundation for you to start for them so thanks again Tyler and or anybody that’s done value for this video watching comment below what insights you got from this like this video subscribe and make sure you turn the bell notifications to get future notifications on these videos thanks for watching and I’ll see you guys in the next one
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Local SEO 2019 (How to Rank in Google Maps Tutorial) Click here to subscribe on YouTube: https://bit.ly/2HxjQRa If you have a local business then one of the single greatest marketing strategies available for your business is showing up in the local google maps 3-pack (aka The Snack Pack) when someone is searching for a local business just like yours. Ranking in Google Maps 3-Pack is the closest thing to a magic button I’ve seen… simply show up there and get more clicks, more calls, more sales, and more revenue. That’s why on today’s video we’re talking all about local seo in 2019 and how to rank in the Google maps. Let’s get to it.
5 Social Media Content Strategy tips for Local Business
Coming up with engaging social content for a local business can be tough, especially if you own a business like a plumbing business! It’s very hard to come up with content about a plumbing business the local community will enjoy enough to follow.
So here’s some tips that will work for any local business! Tip #1 – Post about upcoming city events, concerts, parades, cookouts, shows, etc.. become a great resource for weekly activities! Tip #2 – Follow the local high school sports teams and post about their successes.
Please love to share that! Congratulate them! Tip #3 – Share local deals / promotions to local entertainment businesses and restaurants. Tip #4 – Beautify pictures around the city, sunsets, lake/river/beach/mountain, etc.. hire a photographer to capture 25-50 great shots you can use over the next 6-12 months Tip #5 – Share high quality pictures from your business, customers, building, projects, etc.. share some inspiring words to go along with it. I did an entire video about this concept here – https://youtu.be/ffsySDDt7SI Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
Given the choice between a job candidate with a perfect resume and one who has fought through difficulty, human resources executive Regina Hartley always gives the “Scrapper” a chance. As someone who grew up with adversity, Hartley knows that those who flourish in the darkest of spaces are empowered with the grit to persist in an ever-changing workplace. “Choose the underestimated contender, whose secret weapons are passion and purpose,” she says. “Hire the Scrapper.” TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksD…
– What’s different about entrepreneurship than rap and sports, is when you say you’re a rapper someone’s like all right, rap. And then if you suck, everyone’s like oh you suck. And when you say you’re a basketball player, people are like, at the YMCA or going to the league? The one thing I love about entrepreneurship is it’s binary. Either you’re gonna win or you’re gonna lose. (slow music) Being a businessman or woman wasn’t cool in 1992. It was Bill Gates, a fuckin’ nerd. So now that everybody wants to put entrepreneurship in their Instagram profile, and that’s cool in the club, that is just bazaaro world, but that’s also done what sports and rapping has, which is everybody wishes they are. And what’s different about entrepreneurship than rap and sports, is when you say you’re a rapper, someone’s like, all right, rap. And then if you suck, everyone’s like oh you suck.
And when you say you’re a basketball player, people are like at the YMCA, or going to the league? But when somebody now says their an entrepreneur, it’s just accepted. And we haven’t matured into are you a successful entrepreneur, or a wannabe entrepreneur? And to be very frank, I’m concerned about it, because I think, the one thing I love about entrepreneurship is it’s binary, either you’re gonna win or you’re gonna lose. And I think that there’s a lot of people right now that are not built with dealing with the emotional baggage that comes along with a public loss.
And so I spent a lot of time with young entrepreneurs around the mentality of like, when you lose, are you ready to take that ridicule, and what are you gonna do? The greatest reason I believe that we’re living through such fake entrepreneurship right now, is not only is there an enormous amount of capital in play for these 22-25 year olds, but they’re the generation that was parented in a way that tried to eliminate losses from the ecosystem. I mean this is the generation of eighth place trophies. My favorite thing that’s going on in society right now is 45 to 60 year olds clowning on millennials and making fun of them, and I keep looking at them and I keep reminding them that you parented these kids. – Everybody gets a trophy right? – Yeah, and so we’ve demonized to these kids losing.
I love losing. Micro-losing especially, more than macro-losing is incredibly motivating. I mean there’s nothing more fun than losing regular season games. You know, you learn from them. Come the playoffs you’d like to build on that, but yeah, I think adversity is the foundation of success. Being born in the Soviet Union, living in a studio apartment with eight family members when I was a kid. Going on one and a half vacations my entire childhood. My parents buying me nothing, because they didn’t have, like the money nor the mindset to do that for me is fundamentally the reason I’m successful at entrepreneurship. I’m not scared of anything, nor do I care about anybody else’s judgment, which allows me to navigate very quickly, and my losses are my losses, and my wins are my wins, and they both feel the same. When I hear the accolades, or when I get razzed, I basically can’t hear them.
I’m just so in love with the process. And that’s what getting up off the floor is. You had no choice, it’s in your DNA to wanna play. – I’m wondering what’s the message to a company that doesn’t have innovation as a core part of their business? – They’re in trouble. – How do they respond? – By letting themselves die. – But what do they do if they don’t wanna die? – Innovate. – And how do they do that? What’s the secret? – By looking at the leader of the company in the mirror, and see if she or he is capable of innovating. Everything stems from the top. If you have a company run by somebody who right now is sitting and saying well I’m retiring in 18 months, and I don’t give a shit about innovation, you’re in trouble. Or not talented enough to know how to innovate. You know how many A’s, number ones hire a CMO and say you figure it out, but they don’t even know how to judge it? How are you a CEO in 2019, and don’t spend 100 hours to educate yourself on how modern communication works so that you can judge it within your own organization? Gary, I didn’t grow up with this stuff.
You didn’t grow up driving, you figured it out. I know you didn’t grow up with it, but it is your job, it’s required of you to know how to run your business. And to me, how your business markets and communicates is as important as you knowing how to run the finances of your company. It’s just that some people don’t wanna put in the work to get updated on the new platforms and the new world, and that’s to their peril. The advice that I think will play for everybody in the room regardless of what you do, including if you’re like the PTA president or thinking about running for local office, like I have no idea what you wanna do professionally or personally, but the one thing that has been tried and true and I keep things extremely simple, is you have to reverse engineer the audience you’re trying to reach, and you have to tell them something that brings them value, not you value.
Every single person here that is in power to do so, needs to go spend the next 100 days having phone calls, having dinner, having breakfast, having drinks with every one of their customers and they need to listen to what they care about. And then they need to go back to the pad and cook that meal. That’s all I do. I read my comments left and right, I was just talking with your CMO prepping, you guys were wrapping up. And she’s like are you always like this on your phone? And I was laughing, what I was doing, I was reading comments. Because the qualitative feedback is the insight I need for the next innovation. The amount of people who hope their customers like what they are doing, or they’re trying to force their customers to like what they wanna sell is fascinating for me to watch. – You’ve talked about this, is that people who are dragging down the culture of a business should be, they shouldn’t be there.
– I wish most businesses were into documenting in coach. What most businesses are doing is, Harold’s a dick, but his numbers are remarkable. That’s what’s really happening. That’s what I’m referring to. That if you’ve got somebody who’s driving top line revenue, or she or he is crushing their numbers, what most companies are doing is they’re looking at surface level, they’re like if we fire Carol, we’re gonna lose those three accounts ’cause she’s so wired in there. What they don’t realize is the hidden lost revenue that’s happening with Carol or Harold destroying the culture, and completely messing up the continuity and speed of the macro. – So what do you do, from your point of view what do you do if you have someone who’s really kickin’ ass, bringing the numbers in and they’re just a, they’re a jerk, what do you do with them? – What I do, one man’s point of view is I sit them down. I look them dead in the face, and I say you think I’m joking because you’re delivering, but I’m not joking, and if you can’t be a good human being I’m going to fire your face.
(laughing) – That’s pretty right there. – That’s what I do, and I do it, and I do it, I’m a big shot on stage now and I’m acting tough, I do it in a conversation. I’m like look, I’m not kidding, I know you don’t believe me because you’ve worked at other places that value dollars, and I value dollars, I just value slow dimes. So when you deliver on culture, the buy in and the macro is remarkable. And what it does for the business is extraordinary. I’m a pot committed buyer of this thesis. That you have to fire the best performers that are destroying your culture. (dramatic music) .
Do you want to grow fast like Facebook and Dropbox? It doesn’t matter what industry you’re in, you can grow fast like that. And today I’m gonna teach you the secret to fast growth. Hey everyone, I’m Neil Patel and today I’m gonna share with you how to develop a growth hacking mentality. Now, before we get started make sure you subscribe to this channel. That way we’re gonna release new marketing videos, you’ll get notified. Now, before we get started, I have a question for you. Have you ever done any growth hacking before? If you have, leave a comment with yes.
If you haven’t, leave a comment with no. The first tip I have for you is, when you’re doing growth hacking or marketing, you need to document everything you’ve done. If you’re doing a SEO change, document it. Even write down if it helped increase your traffic or dropped your traffic. If you’re doing things like paid advertising and you notice your costs skyrocket during the holiday season, document that. By documenting everything, and even if you have a marketing team, you guys should all be doing this together. That way you guys have a repository of all these marketing things that you’ve learned that helped moved the needle and things that don’t help the needle. And this is a start, because what you’ll find is, most things won’t help with growth and some things will cause a lot of growth. You want to take those things that are causing the growth and do more of them but you won’t really know what to focus on unless you’re documenting.
And that’s the first step in developing your growth hacking mentality. The second mind shift that you need to make is never be satisfied with your growth. You can always be bigger. You can always have more traffic. You can always have more sales. The moment you become satisfied and complacent with where you are at, you’re gonna stop growing. So you need to make that mental mind shift to never be satisfied with your growth. Even if you’re growing 15-20% month over month, you could be growing faster.
The third tip I have for you is spy on your competitors. You don’t have to be the most creative person to leverage growth hacking. Your competition is leveraging tactics that you’re not. They’re growing in other ways that you’re not. So using tools like SEMrush, SpyFu, Ahrefs, Buzzsumo, WhatRunsWhere. Using tools like BuiltWith. All these tools will show you what your competition is doing. This is great because it’ll help you determine what you should be doing. For example, SEMrush shows you all the paid and organic keywords that your competition ranks for. By knowing that data and if you see multiple of your competitors are going after the same terms, it tells you that, that term probably converts and you yourself should consider going after it.
Or if you use tools like BuiltWith, it’ll tell you if people, like your competitors are running A/B tests. And let’s say they’re running Crazy Egg or Optimizely, because BuiltWith will tell you, then what you wanna do is go to Wayback Machine. Put in a competitor URL and it’ll show you all the different variations of their landing pages, their home pages, and you can spy on what changes they’re making because they’re making these changes and they’re running A/B testing software. You know that the changes they’re making are boosting their sales and conversion rates. The fourth tip I have for you is to stay up to date with the latest and greatest. Things are constantly changing on the web. There are sites like Product Hunt that show you all the cool tools that are coming out there and this is amazing for marketers because if you see something that’s cool, that’s new and cutting edge, you can be one of the first people to test it out and leverage it before your competition.
Now, out of curiosity, how many of you guys look at Product Hunt at least once a week? If you do, leave a comment with yes. If you don’t, leave a comment with no. I myself am so addicted I check it out at least once a day. That’s how important it is if you wanna do well as a growth hacker. The fifth tip I have for you is never stop learning.
You can always be better at SEO. People look at me and they’re like, “Oh my God Neil, you’re really good at SEO.” No, I’m not good at SEO, I could be better. People are like, “Oh my God, you get so much traffic! “million unique visitors a month?” I could be having 3 million unique visitors a month. So, my competitors like HubSpot get five, six, seven times more traffic than me. I could always be doing better. And you know how you do better? You constantly learn. I don’t look at my competitors like HubSpot being like, they suck, I’m better than them. Instead, I look at what they’re doing and be like, how can I learn from them? How can I take some of their tactics, apply it to my business, and grow faster? Always constantly learn.
You don’t know everything that you should. The moment you close your eyes and you stop learning? That’s when your growth is just gonna tank and go down. And the last tip I have for you, always be testing. You can test and retest. Here’s what I mean by this. I would do login or sign up using Google. So, instead of making people reenter their name or password, they can sign up through Google or Facebook. And when I did that my conversion skyrocketed and I stopped testing. And I’m not saying I stopped running A/B tests altogether but I stopped testing that same thing. I would go on to new tests and I would do things like maybe test my headlines.
Then I would test maybe a mobile checkout page and I would keep running new tests. But I forgot one thing. I didn’t retest and here’s why that’s important. For example, right now security is a huge concern. When I did a retest on login or signup with Google and I forced people to only take that option because that’s what I had for the longest period of time, my conversions tanked. The moment I removed that option and gave that as, hey you can put in an email and password or login and register through Google, my conversions went up. But back in the day, I found out when I only gave the Google option, I had more conversions. And that’s why you wanna retest because market conditions change. Such as, people are afraid of security. And when you do retesting it ensures that the stuff that you’re keeping on your website is truly maximizing your conversion rates to the fullest. So, that’s it. If you want me to help you grow your business check out my agency Neil Patel Digital and of course, if you like this video subscribe, comment, share it.
I really do appreciate it. Anytime you leave a comment I’ll respond and help you grow. Thank you very much. .