6+ Things Your Future Self Wants You To Start Doing… TODA
Life comes at you so fast sometimes it’s hard to contemplate the future. “If you don’t plan to succeed, you plan to fail.” You can’t afford to just drift through life. Your future self may someday look back at how you lived today and wonder “what the heck were you thinking?” Live intentionally to have a better life today and tomorrow. Here are six things that your future self wants you to starting doing today.
Take More Chances
Stability is comfortable. Risk-taking is what makes you grow and advance. One German study found that people who enjoyed taking risks were more content in life. It’s hard to know what comes first, satisfaction with life or risk-taking. It’s like asking, “which came first – the chicken or the egg?” If you take risks today, you won’t look back in 10 years and ask yourself “what if?”
Stop living to be accepted by others. Do things that you want to do because you find it exciting. Take a chance. Even if you fail, you’ll learn from it. You’ll be in the minority, because most people don’t take risks. You’ll stand out in the crowd as you forge your path.
Taking a risk will make you more successful. Chances are, if you’re trying to better yourself, it’s because you’re not happy with your circumstances. Change is risky. But the only way to escape your current situation is to make change.
Risk-taking isn’t just jumping off into the deep end with any and every opportunity. You have to look at the right options. Be a calculated risk-taker. Maximize your chances by taking more risks than not but weigh your choices carefully while you’re taking risks.
Be Who You Want to Be
What defines you? Matt Damon said, “It’s just better to be yourself than to try to be some version of what you think the other person wants.” Being yourself is easier said than done. How do you find your true self? As adults, we’re often conditioned to be a certain way. There are times when you do need to act responsibly when you don’t really want to. Finding your true self is more about authenticity and individuality. Here are some tips to help you find the person you want to be.
Make a list of your personality traits, both good and bad. Which ones do you want to be known for?
What are your values? Your convictions define how you act in different situations. Are you happy with your values? If not, make some changes.
Stop comparing yourself to others. There’s always going to be someone richer, prettier or more successful than you. Theodore Roosevelt said, “Comparison is the thief of joy.” When you fall into the comparison trap, you lose self-confidence and begin to adopt a persona that isn’t the real you. Someone else’s outside can never be compared to your inside.
Focus on growth. As you become the person you want to be, your parents (or others who knew the old you) may call you out for past mistakes. It can be discouraging to remember where you once were. Bite your tongue and remember that you are trying to be a better person. It’s not where you were, but where you’re going.
Don’t think that your true self is set in stone. Your values, philosophies and personality may change over time. As you become more aware of yourself and others, you may find that you change your political orientation or religious views. You may even find yourself having conflicting points of view as you reflect on society, your friends and family and your own needs.
Accept Who You Are
While you’re trying to figure out who you are, recognize that you are who you are today. Change does not always come easy. It takes time to reshape your personality and values. The persona you try out this year may not be who you are next year. Admit your mistakes and apologize, if necessary. Don’t agonize over the past.
When you do feel remorseful, remind yourself that you made the best decision with the information at the time. Maybe it wasn’t the right choice, but you can’t change what happened. You can only go forward. Make the changes you want to make, but don’t forget to love yourself in the meantime
Stop Worrying About Failing
When you were young, you were taught that failing is bad. Don’t fall. Don’t lose the game. Don’t get a bad grade. Being scared of failing is ingrained into your very fiber. We don’t want to disappoint our parents, our teachers and our leaders. What we’re never taught is “what is the worst that can happen if you fail?”
Thomas Edison had over 1,000 attempts in inventing the light bulb. Winston Churchill failed to pass the entrance exam to the Royal Military Academy at Sandhurst, not just once, but twice. Charles Darwin’s father considered him a very ordinary young man who didn’t have a whit of intellect. These are men who changed history. Clearly, failure didn’t define them.
Your future self wants you to know that it’s okay to fail. Failure isn’t the end of the world. It’s how you deal with failure that defines your true self. You may not get it right the first time. Bet you learn more when you get it wrong, because you have to go back and figure out what went wrong. Pick yourself up. Learn from your mistake. Move forward.
Live Life Fully
Gary Vaynerchuk said, “I’m the happiest because I’m doing exactly what I want to do.” Don’t wait until you get to the end of your life and discover you haven’t followed your dreams. Ask yourself, “what do I need to do to be happy and have meaning?” Maybe you don’t have all the money in the world, but you can choose to do things that make you happy.
Volunteer for organizations that you support. Be kind to your neighbors. Invest in time with those you love. Instead of binging on Netflix, go outside and have a water fight. Get off social media and be social in your community. Take up a sport that interests you. Get enough sleep. See the world in a positive way. You may not be able to change the world, but you can “be the good” in your community by changing one person.
One of the top regrets of the dying is “I wish I had let myself be happier.” Gary Vee said, “The truth is that finding happiness in what you do every day is so imperative.” Happiness isn’t the result of living, it’s a choice that makes it easier to live. Happiness doesn’t find you. You choose happiness. Need ideas on living happy? Researchers have studied happiness and found proven ways to increase your happy.
Smile like you mean it.
A Michigan State University study found that customer service workers who faked a smile had worse moods that others who genuinely smiled due to positive emotions. One more reason to be authentic and be true to yourself instead of putting on airs.
Take an afternoon nap.
A siesta after lunch may sound very continental and luxurious, but many European countries shut down in the afternoon to allow workers to take a long lunch break. One study found that naps tend to desensitize people to negative emotions and help them respond to positive feelings. Sleep has many emotional benefits.
Spend time with family and friends.
Another regret of the dying is not spending time with loved ones. Social connections make you happy. Don’t get to the end of your life and have no one to share it with. Strengthening your relations is much more beneficial than a salary increase in terms of happiness. It’s been shown that helping and caring for others can help you live to an older age.
Go to the beach.
A UK study found that sea + sun = happiness. A natural environment makes people happier than the city. Get out in nature on the weekend. Coastal and marine locations raised happiness levels. If you can’t get to the beach, go to the mountains or the forests. Enjoy a farm. Go for a drive. You’ll be happier.
Make Small Changes
If you’re dissatisfied with your life today, it’s not going to get better on its own. You have to make changes to get to where you want to be. Making sweeping changes is difficult, so make small steps. Change one thing this month. Once it becomes a habit, make another change. You can be who you want to be. But it’s up to you.
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On this episode Last time we talked about how to promote your music and we kind of touched on marketing but this one tip is all about marketing. I am an artist myself and the techniques that I’m about to explain are exactly what I use to get more attention, more gigs and sell more music. Marketing is a fancy word but it’s just another way of saying: The Internet is a great place to communicate your music. People are always with a phone in their hands and that’s where the attention is. So all you need to do is make sure that they get your content so that they can give you their attention.
Even if you have 2,000 followers that doesn’t mean that every time you put a piece of content out, it will reach 2,000 people. No no no no no! Only 10% of your all audience will actually see your content. Most social media rate the content based on how quickly people respond to it, how much they share it, how much they interact with it. So if you have good quality content, it’s going to do better but still you’re not going to reach all the people in your subscriber list. So you have to produce more content! Professional marketers put out as much as Claudio, how can I put 7 to 25 pieces of content daily? You don’t have to create. You have to document! Take your phone take a picture of yourself working on your new track. Take a video of you playing in a club and then cut it into little snippets that you can post one after the other. Put yourself in front of a camera the way I am doing right now.
Shoot a little series of videos in one day and then edit bits of it and release them little by little. Invite your musician friends and have a chat with them. Put that on video, put that on a podcast. You can batch create your content and release it little by little so that the people see a constant flow of content coming from you. That really works! When you do live events, collect people’s emails and then send them good content. Give them nice videos of you doing your thing, give them a freebie, a free download. Print a t-shirt with the name of your band and give out 3 for free in exchange for email addresses with a Facebook form. I know it sounds a little bit overwhelming but the difference between the musician who doesn’t do that and the musician who does that can mean success or failure.
So what you’re going to do? I think that the most important rule of marketing is not how wide you go but how deep you go . Try to be honest on your content. Try to be compelling with what you say and with your music to begin with. Give people your perspective on music. Show them behind the scenes. Show how it is to be a musician cause everyone wants to be an artist. Document your journey into becoming an accepted artist and share it with your public. If you become good at it, you will experience success at a level you never imagined. In conclusion: If you find it useful, please share this tip and see you next time. .
Hi my name is Nikki rap clips are you a dentist or do you know of a dentist that is looking to get more patients into their practice well if that is the casefacebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients this video is certainly for you again my name is Nicolas I’ve been a online marketer for over six years now helping wide variety of different companies increase their bottom line by utilizing the internet and different social platforms to increase the amount of customers clients patients and ultimately their revenue and profits so I want to show you exactly how you can start increasing the amount of patients coming into your den facebook ads for dentists, dentist facebook ads, dentist
advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients tal practice here on this video so let’s jump on over into my other computer screen here or into my computer screen and I’ll show you exactly how to do it already again Nicolas here and on this video I’m going to show you exactly how to leverage the internet and as you can see online advertising here to start generating more patients into your practice so you can increase your revenue and therefore your profits okay so we’re doing a deep dive and show you exactly what this stuff is all about agfacebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental
marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patientsain I’ve been marketing online for a wide variety of different companies for over six years and really helping you know a lot of different areas on how to increase their revenue and it’s all coming down through online advertising so again that’s exactly what we’re gonna show you here on this video but it is as you can see it’s all about online advertising now there’s a few things don’t get you know overwhelmed by any means a lot of people do when I first explained that but when I really break this and break it down and and just show you the numbers and how it’s really ultimately comes down to simple math it’s really simple okay so there’s a few things that we need to need to know of first is that if you really are taking this serious and you really want to have success with this type of stuff is you have to know you’re a lifetime customer value or just a relative number to that and basically what that means is over the course of a year even a couple years it just depends on really like how long you guys have been been in business and such but you want to know a
general idea on how valuable a customer is to you or a patient is to you how much do they spin on an overall basis and basic how you calculate this out is that you divide your revenue you take your revenue and divided by how many customers or patients that you have and facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients that will give you your lifetime customer value okay so just for an example I want to show you a quick example obviously everybody’s business is different everybody that I work with is different depending on you know what exactly they are selling and what are they’re providing with the patients okay but let’s just kind of break it down here for a second let’s say that your customer value is around five hundred dollars okay just for example purposes so let’s come down now and let’s look at a few things okay and like I said you know it’s all about online advertising we have to spend
money on advertising and to acquire new customers okay then there’s a lot of different ways you can do it I’m going to show you a kind of example of how you do this on Facebook but it’s really really simple okay and a lot of people are not doing it but the people that are doing are just miles ahead of the rest and slowly but surely everyone’s gonna start coming online and doing this type of stuff so if you’re not doing this stuff already and you’re waiting and you’re you’re thinking you know don’t want to do it you’re gonna start getting left in the dust by your competition okay so like I said you have to spend money so let’s just say for example just for a quick little test that we have we spend $150 and that generates us 10,000 impressions okay and waste what impressions mean is that how many people are seeing it okay and that’s the cool thing about online advertising is you can actually know how many people are seeing your stuff how many people are clicking on your ads how many people are opting in and how many people are
actually becoming customers because of it okay and I’ll show you how to do all this type of stuff but let’s just take example like a billboard advertisement there’s a lot of companies that still do that and can get ok results from it but they don’t have the tracking ability like you do with online advertising okay you don’t know how many people actually saw it you might think you know some people might have seen it but you don’t actually know how many people saw it you don’t know how many you know people actually refer to it by that advertisement you just don’t really know you’re really in the dark and that’s what’s really cool about online advertising is you know everything down to the number down to the dollar so you know what’s working and you know what’s not working so you can optimize and you know get better results moving on and on optimizing okay so let’s say 10,000 people saw it and then from those 10,000 people around 150 people clicked on that ad
and then therefore 15 people opted in and then you got seven new customers or sales from that okay and we know this because we use a coupon code and that’s how we we track all this stuff okay so it’s very important we’ll do that I’ll show you exactly how we do this as well so just for this example again this is just arbitrarily speaking it’s different for every practice but because there was $150 and we got seven sales that means it cost us twenty one dollars and 42 cents to generate a new customer or patient okay so if our lifetime customer value is $500 or somewhere around there obviously you can see that it is very beneficial to start generating customers using online advertising because it only cost us twenty one dollars and 42 cents at least it in this example okay but you can see like even if it was double that or triple that or quadruple that or five times that it still would be beneficial you’re putting in a dollar to online advertising and you’re ultimately getting back five dollars because of how you set this up and you know your lifetime customer value okay but on top of that there’s also something called email okay people are still using the email to this day it’s still a very effective way to advertise so when you’re advertising you actually are building an email list not just you know getting people back in the into your into your practice but you’re actually building email lists which allows you to follow up with
them consistently okay and the reason that we want to do that is because it usually takes the average person or usually takes person an average of five to seven exposures to make a buying decision okay most people do not buy on first exposure okay it’s just human nature think about it from your perspective do you buy everything on the first time you see it every single time of course not okay you weigh the options you go to your research especially with the internet and how you go do research you you think about it for a while you talk to family and friends and then you know you keep on getting exposed to the offer and then eventually as long as it’s something of value that’s going to help you usually purchase and if you have the money of course okay and this is also a way to follow up with your your customers to just keep them updated keep them loyal and and just continually to grow that that tribe within your business and keeping previous customers loyal and coming back like I just said okay so let me kind of show you how this really works at you know now we have the overlying understanding on
what’s really happening here you know we’re obviously advertising we’re building an email list and you know we’re generating sales and new patients from advertising but how exactly does it really work okay so like I mentioned before we do a lot of Facebook advertising okay it’s one of the best ways that’s where most people are on today that’s the reason we advertise on Facebook that’s the reason we advertise online in general is because there’s so many people online right everyone is online today so we need to advertise where people are okay so again let’s go with the Facebook
example and this is one of the best ways to do it okay so here’s what if here’s what a Facebook ad can look like okay it looks as you can probably see here it looks very similar to a Facebook post which is a regular Facebook post but in fact we are actually paying for advertising and we’re paying to put this in front of people that are actually going to be interested in your products and services okay so you know just briefly gonna go over this last chance we’re giving away a $21 teeth-whitening this week only normally priced at 197 click the download button before we run out and then you have the little image last chance cater $21 teeth-whitening and it’s just basically the same thing and they click on that and basically what they come to is something like this okay and this is just kind of a template obviously you can target
based on a lot of different things you can target based on their gender you can target based on their location so a lot of the people we work with they target locations obviously because they want to make sure you can see this they target based on locations because you know they want local people from the area coming in to their practice okay so you know you just you know give the rundown on exactly the teeth-whitening and there’s a lot of different ways on how to do this okay this is just but this is a very effective way because if you you know give away something of high value for maybe a little bit of a discount a lot of people take advantage of that so that’s why you that’s why we’ve done $21 teeth-whitening x’ even though their price at a lot higher but you know obviously you know through the course of facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients a lifetime for a patient they usually spend a lot more okay so that this is just like the capture page what we call and basically in order for them to claim the coupon to get their $21 teeth-whitening they have to put in their information right here okay and you can just do email you can do name an
email you can do phone number email all that kind of stuff you can get a lot of data and lot of information on these people but once they actually book their session it goes to this page now what happens what happens is it does two things right here it takes them right to this page where it gives them the code for them to call in and request you know the let me make sure they request there they are they get their coupon you know so we can track that you know they call in and they say they gave that code they know we know that it came from the online advertising okay the Facebook advertising okay but this is also simultaneously is adding them to your email list and then it’s automatically following up with them if you choose to I mean we can do a lot of different things okay you can automatically email them you can send out like weekly newsletter broadcasts you can send out monthly newsletter
broadcast there’s a lot of different things you can do but here’s one of the best things that you can do is you know you give them a session for the teeth-cleaning but to incentivize them to come get their their their teeth whitening right away so they’re calling immediately after they opt in here they you can say something like book now and get your teeth whitening session completely free okay so it gets people to you know call right away so that you can you know generate that patient right away and you know obviously you’re giving away for free but we know because of our lifetime customer value of our of our patients we know that ultimately it’s going to put us in profit even if we are giving away something that we normally
charge for okay yeah and that’s really ultimately it here’s what you can do you have two options from hit this point you can take this information that I share with you facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients and just go out there and do it yourself if you’re decently tech savvy go ahead and do this even not even decently I mean some of the these software’s and stuff are just so simple these days then you can just go out there and do this your stuff
yourself okay there’s places like leadpages clickfunnels Aweber Aweber is for email database click funnels and leadpages are for building out pages like these but it is really simple okay but if you would like to stick it stick to what you’re good at and you would actually like us to help you do this stuff there should be a little button down below or if you’re just seeing this on Facebook or YouTube or somewhere what you need to do is just like this post like this video share it and then comment I want more intro okay that’s all you need to do put do those type of things the like this video share it and then comment I want more info then I will get in touch with you after you do that and we’ll set up set up a time to help you actually set all this stuff up and get you up and running so that’s really the rundown this guys again if nothing else if nothing if you didn’t get anything else from this video just make sure and start looking into this stuff okay this is this is a wave of the future
obviously the Internet’s not going in and where it continues to get bigger and bigger so you need to start doing this stuff because if you do not your competition is gonna start eating you alive because they are gonna start doing it because everyone’s moving on this train you need to get going on it quickly okay so again if you want to go do this type of stuff yourself you know you certainly can it’s it’s it’s not that difficult but if you would like
someone that’s been doing this for over six years helping a wide variety of different companies increase their profits by doing this stuff over and over and over again getting very good at it then I would love to help you out so again like this post to share it and uncomment I want more info or I want in or whatever it is just let us know in the comments write a little comment down there and then we will get back with you very shortly and we can set up a time where we get on the phone or Skype and really set all this stuff up for you and really help you out so you can start growing your practice now bringing in more high-quality patients on a consistent basis and really start growing your practice okay so we can increase your bottom line as well as help people smile brighter right all right well thank you again guys appreciate your time again my name is Nicholas and I look forward to talk to you soon
Local SEO 2019 (How to Rank in Google Maps Tutorial) Click here to subscribe on YouTube: https://bit.ly/2HxjQRa If you have a local business then one of the single greatest marketing strategies available for your business is showing up in the local google maps 3-pack (aka The Snack Pack) when someone is searching for a local business just like yours. Ranking in Google Maps 3-Pack is the closest thing to a magic button I’ve seen… simply show up there and get more clicks, more calls, more sales, and more revenue. That’s why on today’s video we’re talking all about local seo in 2019 and how to rank in the Google maps. Let’s get to it.
5 Social Media Content Strategy tips for Local Business
Coming up with engaging social content for a local business can be tough, especially if you own a business like a plumbing business! It’s very hard to come up with content about a plumbing business the local community will enjoy enough to follow.
So here’s some tips that will work for any local business! Tip #1 – Post about upcoming city events, concerts, parades, cookouts, shows, etc.. become a great resource for weekly activities! Tip #2 – Follow the local high school sports teams and post about their successes.
Please love to share that! Congratulate them! Tip #3 – Share local deals / promotions to local entertainment businesses and restaurants. Tip #4 – Beautify pictures around the city, sunsets, lake/river/beach/mountain, etc.. hire a photographer to capture 25-50 great shots you can use over the next 6-12 months Tip #5 – Share high quality pictures from your business, customers, building, projects, etc.. share some inspiring words to go along with it. I did an entire video about this concept here – https://youtu.be/ffsySDDt7SI Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
Given the choice between a job candidate with a perfect resume and one who has fought through difficulty, human resources executive Regina Hartley always gives the “Scrapper” a chance. As someone who grew up with adversity, Hartley knows that those who flourish in the darkest of spaces are empowered with the grit to persist in an ever-changing workplace. “Choose the underestimated contender, whose secret weapons are passion and purpose,” she says. “Hire the Scrapper.” TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksD…
In this video, entrepreneur Andre Bain, tv personality, and author of the book turned podcast Single Girl Problems talks about how being single has been a key part of her business success. Andrea has worked for many years as a tv host and entertainment reporter, interviewing A list stars such as Ryan Gosling and Oprah Winfrey and most recently as host on CBC’s the Goods talking about relationships. In January she was nominated for a Canadian podcasting award. This is a fearless female who has a lot to teach us about what it takes to be a successful entrepreneur. Thanks Andrea Bain for sharing your wisdom and insight. SINGLE GIRL PROBLEMS BOOK: https://www.amazon.ca/Single-Girl-Pro… SINGLE GIRLS PROBLEMS PODCAST: https://www.podparadise.com/Podcast/1… COMMENT QUESTION: What did you like about this video and what else would you like to know? SUBSCRIBE to join this community of successful entrepreneurs empowering each other to reach our goals. Watch for fantastic business hacks, motivation and advice. https://bit.ly/2MYn2YO Also please join our community and subscribe to our newsletter to get exclusive access to: behind the scenes footage, curated video series not available on our YouTube channel, invites to cool events, special offers from our community, and much more.
How to use the internet to get more customers for your business What’s up everyone? This is Stefan from projectlifemastery.com and in this episode of Ask Stefan, I’ve got a great question from Moss Bresnahan, and the question is; Hey Stefan, I’ve been trying to get clients for my new sales video business. Any suggestions? All right, so getting more customers, more clients and utilize the internet is actually relatively simple.
First of all, you need a website and on that website you need to have your product, your service, whatever it is that you are offering, and a way for the person that goes to the website to sign up for that. Some form of call to action. Whether that’s a way for them to pay, or to sign up for a consultation, or whatever it is that’s going to work best for you. Now that website, when people go to it, you have to make sure that website converts. Meaning that when people visit the website it has to be able to convert a visitor into a customer.
There’s a whole lot of stuff involved in terms of optimizing your website, making sure that it has a good sales copy, has testimonials, it has good information about the product, it has all the benefits, the features. All those things are going to play a role in how well your offer converts. Also making sure that you’ve got a good price point, you’ve got a good call to action.
Something that incentives the person in some way to want to actually buy your products, service, or sign up for whatever it is that you are offering. Making sure that your website converts is something that doesn’t have just like that. Typically what happens is you send traffic to your website, which I’ll share some different methods for that in this video, but you send traffic to it. Once you send traffic to it, you’re going to see what your conversion rate is. So when people go to your website you’re going to see, out of one hundred people maybe one person signs up for your product or service. Or maybe five people do or ten people do. In which case it has a ten percent conversion rate or a five percent. You really need to make sure that you know the numbers. One of the best ways to track that is by installing Google analytics onto your website and that will show you a lot of the data of your website and where people are coming from, and you are also able to track your conversion rates and all that sort of stuff ok. So you’re always going to improve your website.
You’re always going to test different things and the littlest things can make the world of difference. Testing your price, testing your offer, testing graphics, colors, font sizes, headlines. All of these things are things that you can test. Just by making these small improvements, you’ll be able to prove your conversion rate. The other piece that you need is traffic. Not just any form of traffic, but targeted traffic because you can send a ton of people to your website, but what good is it sending people to your website if they’re not targeted, if they’re not somewhat interested or have an interest in whatever it is that you are selling. You want to make sure that you are sending targeted visitors. There’s so many different ways on online marketing to be able to send traffic to your website. Everything from Facebook, whether that’s building a Facebook fan page and using some organic methods. You’ll get more fans and be able to promote your website, your product, your service to your fans and Or maybe using Facebook ads through paper click advertising. With Facebook ads you can target people based on their interests, based on certain things about them, their demographic.
It could really allow you to get really laser targeted people to your website that can really convert the best for you. You could use Google, the search engine. You could have a blog and put content that is related to your product, your industry, or your service and then attract people to you just from people that are searching in the search engine. Once people come to your website they’re already targeted because they came to your website by first consuming some form of your content first. Search engine optimization is powerful for that reason. Alternatively you could use Google ads. Google has their advertising platforms called Google AdWords. You can pay Google and optimize optimize your advertisements for certain key words and and then again send targeted traffic to your website that way. There’s YouTube, which is what I enjoy using and providing content. When you provide content for the people in the way that I’m doing right now on YouTube, and you help people, and you put up videos that are related to your product or service, then when people find it they are already getting a taste for you, for your product, for your service, and what you’re about.
It’s going to help elevate the trust level. It’s going to make them want to do business for you because they are going to trust you more as opposed to someone that they don’t really know that person, they can’t get a feel for them online. YouTube is a powerful way of attracting people and then funneling them in to whatever your product or service is and send them to your website. Using Twitter, Instagram, Bing, Bing Ads, Yahoo, LinkedIn, there’s so many different platforms, Pinterest. There’s so many different ways of attracting people and then sending them to your website. Once you have your website set up, what I have to recommend for people is to pick one or two methods first. Decide that you are going to commit to SEO and you’re going to build a blog and master that. In which case, find different courses, resources, and spend a lot of time really understanding SEO and implement a strategy over the long term that could help attract visitors and funnel them in to your website. If it’s YouTube, then spend some time working on that. Maybe you find a goof YouTube course.
Invest in it. Get really good at it. You don’t want to try to do everything and just dabble. You will do a poor or average job at everything. You want to pick one or two things and become really good and skilled at it and drive consistent traffic to your website. Then over time, once you’ve mastered that, you can start another way of driving traffic to your website and just slowly build that. So we are going to send traffic to your website, either paying for it or getting some fleet traffic through Google, YouTube, social media.
Once you get traffic to your website you are going to see exactly how people convert. You are going to see whether or not they are interested in your product. If your product actually meets the demand of the market. Whether or not it’s converting in any way. If not, you can tweek and improve it. And improve it over time. I have to go now. They are going to play soccer here. So I’ll see you guys next video. Take care. Hey this is Stefan and thank you so much for watching this video. If you enjoyed this then please hit the like button below, leave a comment to let us know what you think, and make sure to subscribe to our YouTube channel for more great videos like this. Now if you want to take your life to the next level then I want to offer you a free gift. It’s called my Life Mastery Tool Kit and it literally has the best of the best of what I have to offer in terms of videos, articles, and resources for taking your life to the next level and living an extraordinary life.
To get access to this, all you have to do is click the link that will appear right here on this video, or if you’re on a mobile device click the link in the description below and then head on over to that page, enter your email address, and I’ll send you immediate access to the Life Mastery Tool Kit. I want to thank you again for watching this video. Until the next one, I’ll talk to you soon. .
– In this video, I’m going to show you my exact step-by-step process for creating keyword targeted pages that consistently rank on the first page of Google. In fact, I’ve used this exact process you’re about to learn to rank on the first page of Google for super competitive e-commerce keywords, like testosterone booster, BCAA, best pre-workout, fat burner, and even best fat burner. I’m Nathan Gotch, the founder of Gotch SEO which is where marketers come to learn how to get more free traffic from search engines.
And today, I’m going to show you my step-by-step SEO content creation process that will give you the ability to predictably produce first page rankings and drive loads of free organic search traffic to your website. And make sure you watch this entire training video because I’m going to share my complete SEO content creation procedure that I only share with my team and members of Gotch SEO Academy.
Keep watching. (upbeat music) So like I did in video one in this training series, I’m going to walk you through the process of how I would create a keyword targeted page. So for this demonstration, I’m going to select GOMAD diet as my target keyword phrase. So the first step of this process is to establish your search intents strategy. Simply ask yourself a series of questions.
What is this person looking for when they search this keyword phrase? What problem are they trying to solve, and what solution do they want? These questions will help you to step into the shoes of searcher, but I also want to help you avoid guessing, so here are the primary categories of searcher intent. The first type of searcher intent are going to be informational queries. And informational search queries are usually at the top of the funnel, so some examples include what is SEO or how to build back links? Searchers at this stage of the funnel are probably not ready to buy, so that’s why you need to create educational based content that satisfies this type of intent.
The second type of intent are for comparison queries. Searchers at this stage are deeper into the funnel and they’re trying to figure out what solution they want to choose. An example would be Nike shoes versus Adidas shoes. The third type of intent is transactional, which means that the searcher is at the bottom of the funnel and they are ready to buy. An example of a transactional search query is buy Nike baseball cleats. The fourth type of intent is navigational, which means the searcher already knows the brand, or is a customer of the brand. For example, when someone searches Gotch SEO, they already know my brand and are navigating to it. Pretty much every keyword phrase will fall under one or two of these categories. So after you’ve thought about that, all you need to do is analyze the ranking results for your target keyword, so if the majority of the results are blog posts, you know you need to create a blog post. If the majority of the results are product pages, then you know it would be wise to try to rank a product page. So now let me show you this in practice.
Okay, so now what I’m gonna do is I’m gonna show you how to satisfy search intent for this specific keyword phrase which is GOMAD diet. So what you want to do is just scan through the results and look for some common themes that we’re seeing here, so in this case, what you’re gonna notice right away is that the first three results are articles, so that’s a good sign and now as we scroll through here, looks like the fourth result is an article and then another article, and then we have a forum thread and then we have another article. So in this case, it would make a lot of sense to create an in-depth article about this particular topic, because Google is showing us how they are satisfying intent for this particular keyword phrase, so that’s really all that you need to know for going through and trying to figure out how you’re actually gonna satisfy the intent, and if you see a lot of articles, then you know that you need to write an article. If you see a lot of product pages, you know you need to write a product page. If you see a lot of homepages, then you know that maybe you should try to rank your homepage, so you get the point, but the key here is to focus on the actual intent around this keyword, so in this case, GOMAD diet is an informational keyword phrase, so you’re gonna see a lot of articles which are gonna be primarily crafted to educate and give information to this person who’s looking to learn more about GOMAD diet.
The main takeaway is that you need to avoid following the blanket advice that you should just write 2000 word articles. What matters is satisfying search intent. Sure, more content is usually a good idea, but that doesn’t mean it needs to come in the form of a blog post. Now, the next part of this process is to develop your content strategy, and the truth is, developing an intelligent strategy is the most important part of this process, and my formula for beating the competitors is simple. Create a page that is substantially different, and 10 x better than what’s currently ranking. And the different part is the most critical part of the strategy. That’s why I’m going to show you several ways to differentiate your content from your competitors.
However, before we get into that, you must see what you are facing, and you must analyze your competitors to see what their strengths and weaknesses are, and I recommend you do this before you even think about creating your content, because this is gonna make the whole process a lot easier. You’ll want to analyze a few key elements. Number one, media. Are your competitors using images, videos, or audio, and if not, these are all strategic advantages for you. Do what they aren’t doing. Articles are easy to create, but creating other forms of media is more challenging and the more challenging something is, the less likely people are willing to do it. Number two, word count. Remember that satisfying search intent is the most important action to take. However, in most cases, a high word count is a good idea. Get an average word count for your top five competitors and then double it. That should be your target word count. For example, if the average competitor has 1500 words on its page, you should aim to create a 3000 word content asset. Number three, readability.
Can you make your content easier to read and digest? This is achieved with headings, short paragraphs, efficient writing, and most importantly, multimedia. The truth is, Internet users are repulsed by big blocks of text. And another readability point you wanna analyze is the simplicity of the content. Is the content written for the average person, or is it written like a dissertation? Simple and easy to read content performs better on all fronts. Now, since the bulk of your audience is average in any given industry, you need to write to them, not to the experts in your industry. The only exception is if your target market are the experts within a given field. Number four, design and UX.
Some websites focus on monetization instead of UX, and this is your advantage. Websites that perform well in organic search are usually user and content centric. You have to remember that searchers are coming to your website because they’re looking for a solution to a problem. It’s your responsibility to help them, not distract them from what their objective is. And you’ll get the opportunity to sell them something if you give them the value they’ve requested. Now you know what to look for but let me show you this in practice. Okay, so now what I’m gonna do is I’m just gonna look through each of these competitors for a GOMAD diet and see if there’s anything here that we can do better if we’re gonna create a content asset around this particular topic.
So this is the number one ranking result, and it’s a pretty good piece of content, it’s pretty long, it’s very easy to read, it has bullet points as bolded words, it has internal links going to other pages on its site. He actually does link out to other websites as well, which is good for on-page optimization, and in general, this page I’m assuming loads pretty quickly because it doesn’t have a ton of media on it. So this is actually one thing that you could definitely do better if you’re creating an asset around this keyword is you could first of all add more images, second of all, you could add more video, and number three, you could actually custom design this page if you really wanted to get serious about it, so those are three things you could do, because right now, he just has one image that’s a stock photo, so obviously, you can create a custom image and make this a lot more visually appealing.
What I recommend doing is just adding that into this section here, and you can just write, doesn’t have custom images, video, or custom-designed pages. That’s just the first competitor, and then if we look at the second one, which is actually the same person, you’ll notice that both of these content assets were created in 2015, so they’re definitely dated, so you can take advantage of the that as well. And then the third competitor here, got all kinds of stuff going on, so right now, this is all bad for user experience, so obviously, you wouldn’t want to be doing this, because I haven’t even scrolled on this website and I’m already getting hit with a pop-up, so it means they haven’t really optimized their user intent for this pop-up, so this is something you would want to avoid, and in the long run, this is gonna hurt them because interstitial pop-ups are definitely something Google’s targeting.
And they have another one here for push notification, so exit out of these, and then we’ll go ahead and just look at this content overall, and it’s definitely a good piece of content, it has internal links, it has external links, it’s well formatted, it’s easy to read, has nice table of contents, and then it has stock photos, so once again, we wanna try to avoid using stock photos, and try to use nothing but custom images if possible. These all look like stock photos, and once again, this looks like a pretty good piece of content, but definitely something that could be beat. So the fourth competitor here, they have a custom image which is great, but the overall readability of this content isn’t great, and then they have another stock photo here, so there’s a lot that can be improved on this page as well. So really, as we examine these competitors, it’s pretty obvious that the way to beat these competitors is to just create custom images, maybe create video for this topic and then embed it on the page, and then also maybe even consider creating a custom-designed page as well, so these are things you just need to look at when you are trying to target a keyword, you want to see what they are not doing well, so you can do even better than they are doing, and of course, with this particular competitor, we know that they are using aggressive pop-ups, so that something that we’d want to avoid, so that we have optimal user experience on our website.
So now you have a firm understanding of your competition, you need to figure out how you’re going to differentiate your content. The good news is that it’s easy to differentiate your content, and why is that? It’s simple. You experience is unique and different from everyone else on this planet, and no one has ever walked a day in your shoes, so good content is the product of real-life experience. To put that in perspective, people are attracted to my content on gotchseo.com, because I have real life experience in SEO and that shows in my writing, in my videos, and in my teaching. Real experience is obvious and you cannot fake it. The main takeaway in mindset you need to have when you’re creating your content is that number one, you’re different, and number two, since your experience is unique, just be yourself. Don’t try to emulate other influencers in your industry, you can of course learn from them, but always be yourself because that automatically makes your content different. So now that my rant is complete, here are some practical ways to make your content different.
Number one, use unique case studies with quantitative data. Case studies and unique data are an excellent way to deepen your content, and there are two ways to go about doing it. First, you can create your own case studies, which is the best route. Alternatively, you can reference existing case studies or data from authoritative resources. Each method will strengthen your content and add another level to it. If you wanna find niche relevant case studies, go to Google, and enter the following search string. Your niche plus case study. Example would be SEO plus case study. Now, what if there aren’t case studies in your industry? Well, that is a golden opportunity for you to lead the way.
Case studies go hand-in-hand with my next differentiation method, which is to inject relevant stories. Relevant stories make your content more relatable, and engaging, and they are a powerful tool for teaching and persuading as well. I always tell the members of Gotcha SEO Academy that they need to build a story database. And that means sitting down and brainstorming your experience in your industry and if you’re living, then you have stories and you just need to flush them out. Now, what if you’re new to an industry and don’t have many relevant stories to share? No worries, because a story is a story, and that means you can borrow stories you’ve listened to from friends, customers, competitors, or anyone else.
Any relevant story can deepen your content and make it more impactful. The next method is to leverage all media types. I truly believe that more media types you can add to your content, the better it’ll be. Everyone digest content differently online, some people love articles, while others love video and audio. You have to cater to these preferences. Not only that, but it makes your content deeper and more unique, and the truth is, most businesses won’t go through the effort of recording videos, creating audio, et cetera. It’s easy to sit behind a computer and write an article, but it’s intimidating and logistically challenging to record high quality videos and audio. Just don’t be afraid because you can blow past your competitors if you leverage different media types. It’s definitely tough initially but it gets much easier once you’ve built the system.
And there’s one huge point that I want to emphasize here. All of your content on your website should be 100% unique. And that includes your images, your videos, your charts, et cetera, and this adds levels to your content. It makes it substantially different from your competitors’. Some media types to include in your content include images, graphics, diagrams, charts, videos, audio files, GIFs, and infographics. So now you know what you need to do to differentiate your content, but how do you make it better than your competitors’? Well, it’s actually much simpler than you probably think. If you wanna beat your competitors, simply do this one thing. Add more value. For example, if your competitors are ranking with a 2000 word article, then you need to five x or 10 x their value by creating a 10,000 word or 20,000 word resource. If all of the ranking results are tools or software, then you need to create a tool or a piece of software that’s 10 x more valuable than what’s ranking, or, if all the ranking results are products or services pages, then you need to create a product or service that’s 10 x more valuable, and I’m sure you get the point by now, but to be better, you have to be more valuable.
It’s as simple as that. Always ask yourself, what can I do to enrich the lives of my prospects and add as much value as possible, given my existing time and resources? So now that you know how to make your content different and better at a 30,000 foot level, let me introduce you to a few tactics for keeping your prospects obsessed with your pages or content. These are what I like to call engagement hacks, and the methods I’ve shown you so far are the high-impact actions that will keep your prospects engaged, but here are some additional micro tactics you should be taking advantage of. Number one, write to an eighth grader. I always say that you shouldn’t create your content for experts, and most people within a given industry are average proficiency.
That means your content should be easy to read and understandable for the average person. You’re not writing a dissertation. I highly recommend you take advantage of the Flesch reading score metric, so your content is easier to understand. I personally try to write at an eighth grade level or lower. Keep in mind that your content isn’t about displaying your knowledge. Design your content to help people achieve a goal or solve a problem. No one cares about how smart you think you are.
People are only concerned about how you’re going to help them. Simplify complex problems and make your content easy to understand. Number two, care about grammar and spelling. Do your best to clean up your grammar and spelling and the best way to do that is to use Grammarly and Hemingway Writer, because it helps a ton. You can also hire an editor if you have the budget. Number three, use short paragraphs. Big blocks of text go unread on the Internet, so your paragraph should be no more than one to four sentences, and if you’re having trouble writing shorter paragraphs, then you probably need to cut the fat from your writing or simplify it.
And the next method is to keep your content above the fold. Keeping your content above the fold is particularly important for organic search visitors. That’s because they came to your site looking for a solution to their problem, and you should attempt to give them a solution as soon as possible without them having to scroll. Anything that pushes your content below the fold is usually a distraction and doesn’t add value to the reader. The next method is to use headings that tell a story. I personally learned this method from Frank Kern, but most internet users scan content before committing to reading it. And that’s when headings come into play. A reader should be able to understand what your content is about only by reading your headings. Next method is to use pattern interrupts. You have to use every tool at your disposal to keep your reader engaged. That includes multimedia, bullet points, numbered lists, influencer quotes or quotes in general, gated content, quizzes, polls, et cetera, are all methods you can use to break up your content.
The next method is to eliminate distractions. Most websites are filled with distractions that add little or no value to the user. Some of these distractions include your sidebar, ads, or irrelevant pop-ups. Respect your users’ attention and give them what they came to see, and avoid anything that takes away from their problem being solved. And you have to remember that the experience a user has on your website is what makes him or her come back or not come back. The truth is short-term conversion-focused thinking usually leads to a poor experience. Stay content and user centric and your site’s experience will start to improve. Now that you know all the strategies and tactics you can use to create effective SEO content, it’s time to actually create it. I highly recommend that you build a content production process, even if you’re the only person creating. It’s so important to establish a system early on, because you’ll be able to scale much faster when you start to add new members to your team. So here are the positions you need for an effective content production team. Number one, a project manager.
A PM overseas the project and makes sure that everyone knows what’s going on. Number two, a content strategist. A CS is the mastermind behind the content strategy. Number three is a copywriter, and the copywriter simply writes the content. Number four is a graphic designer. The GD designs all the custom graphics for your content and remember, unique is always better, and number five is a subject matter expert. The SME is the person that verifies the accuracy of the information. Now, you may occupy each of these positions early on in your company and that’s totally okay. Now, here’s how content production workflow looks with these positions in place. Stage one, create a content brief. The content brief is an overview of what you’re trying to achieve with the content asset. It’s also where you should strategize as well. Some key points to include in the content brief are your target keyword, your target word count, competitor weaknesses that you’ll end up capitalizing on, differentiation techniques you’re going to be using, data or research that you will end up using, and a content outline or anything that can help the copywriter do his or her job better.
Stage 2 is to send the brief to the writer. Stage 3 is to assign graphics to the designer. Stage 4 is to have the subject matter expert review the content, writing and graphics. And Stage 5 is to complete all the revisions. Now, there might be one other stage in this process if you’re creating custom pages for your SEO content, which may involve having a web developer and a web designer to create those pages, but in most cases, for most of your content assets, you probably won’t be doing custom designs, but it is important to mention that because some keywords will require a more advanced strategy where you create a custom page.
So after you get through all of these stages, it’s time to optimize your content. Now, I could create an entire video just for page-level optimization, but here are the key points you need to understand. Number one, it doesn’t matter how much you optimize your page if your content is low-quality. Focus on the content quality and then optimize it. Now, the most important actions to optimize a page are, number one, keyword placement. Your keyword should be in the URL, title, first sentence, and sprinkled a few times throughout the content. Number two, keyword variations. Use Google’s suggested results to find keyword variations to place within your content and in headings. Number three, page loading speed and mobile friendliness. These are no-brainers but your page should load fast and it should be mobile friendly. The next method is to use external links. Link out to trustworthy sources in your niche or super trustworthy sources from .edu or .gov websites. This adds a level of trust to your content. Now, keep in mind that your content production process will vary depending on the type of content.
For example, creating a text-based asset requires a different process than creating a video or audio asset, and after you’ve optimized your content, you are ready to publish, and so that’s it, right, you just sit back, and watch your rankings just climb. Well, I wish it was that simple. Creating the asset is only the first stage. You then need to promote your content asset. And the good news is that I’ll be showing you exactly how to do that in video three in this training series. And as I’ve mentioned before, I have a few free downloads for you below including my SEO content optimization checklist, and an example of an SEO content brief. We’ll talk soon.