These business quotes are a gamechanger. Get ready for some inspiration and action-packed advice.
1. “The secret of change is to focus all your energy not on fighting the old but on building the new.” — Socrates, father of Western philosophy
2. “Always deliver more than expected.” — Larry Page, co-founder of Google
3. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” — Ben Silbermann, founder of Pinterest
4.“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams, 6th President of the United States
5. “Every time we launch a feature, people yell at us.” — Angelo Sotira, co-founder of deviantART
6.“Be undeniably good. No marketing effort or social media buzzword can
1. “Never give in except to convictions of honor and good sense.”
— Winston Churchill
2. “Stop chasing the money and start chasing the passion.”
— Tony Hsieh
3. “Success is walking from failure to failure with no loss of enthusiasm.”
— Winston Churchill
4. “I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.”
— G. K. Chesterton
5. “Would you like me to give you a formula for success? It’s quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.”
— Thomas J. Watson
6. “If you are not willing to risk the usual, you will have to settle for the ordinary.”
– Jim Rohn
7. “The ones who are crazy enough to think they can change the world, are
Local SEO 2019 (How to Rank in Google Maps Tutorial) Click here to subscribe on YouTube: https://bit.ly/2HxjQRa If you have a local business then one of the single greatest marketing strategies available for your business is showing up in the local google maps 3-pack (aka The Snack Pack) when someone is searching for a local business just like yours. Ranking in Google Maps 3-Pack is the closest thing to a magic button I’ve seen… simply show up there and get more clicks, more calls, more sales, and more revenue. That’s why on today’s video we’re talking all about local seo in 2019 and how to rank in the Google maps. Let’s get to it.
5 Social Media Content Strategy tips for Local Business
Coming up with engaging social content for a local business can be tough, especially if you own a business like a plumbing business! It’s very hard to come up with content about a plumbing business the local community will enjoy enough to follow.
So here’s some tips that will work for any local business! Tip #1 – Post about upcoming city events, concerts, parades, cookouts, shows, etc.. become a great resource for weekly activities! Tip #2 – Follow the local high school sports teams and post about their successes.
Please love to share that! Congratulate them! Tip #3 – Share local deals / promotions to local entertainment businesses and restaurants. Tip #4 – Beautify pictures around the city, sunsets, lake/river/beach/mountain, etc.. hire a photographer to capture 25-50 great shots you can use over the next 6-12 months Tip #5 – Share high quality pictures from your business, customers, building, projects, etc.. share some inspiring words to go along with it. I did an entire video about this concept here – https://youtu.be/ffsySDDt7SI Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
Given the choice between a job candidate with a perfect resume and one who has fought through difficulty, human resources executive Regina Hartley always gives the “Scrapper” a chance. As someone who grew up with adversity, Hartley knows that those who flourish in the darkest of spaces are empowered with the grit to persist in an ever-changing workplace. “Choose the underestimated contender, whose secret weapons are passion and purpose,” she says. “Hire the Scrapper.” TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksD…
In this video, entrepreneur Andre Bain, tv personality, and author of the book turned podcast Single Girl Problems talks about how being single has been a key part of her business success. Andrea has worked for many years as a tv host and entertainment reporter, interviewing A list stars such as Ryan Gosling and Oprah Winfrey and most recently as host on CBC’s the Goods talking about relationships. In January she was nominated for a Canadian podcasting award. This is a fearless female who has a lot to teach us about what it takes to be a successful entrepreneur. Thanks Andrea Bain for sharing your wisdom and insight. SINGLE GIRL PROBLEMS BOOK: https://www.amazon.ca/Single-Girl-Pro… SINGLE GIRLS PROBLEMS PODCAST: https://www.podparadise.com/Podcast/1… COMMENT QUESTION: What did you like about this video and what else would you like to know? SUBSCRIBE to join this community of successful entrepreneurs empowering each other to reach our goals. Watch for fantastic business hacks, motivation and advice. https://bit.ly/2MYn2YO Also please join our community and subscribe to our newsletter to get exclusive access to: behind the scenes footage, curated video series not available on our YouTube channel, invites to cool events, special offers from our community, and much more.
How to use the internet to get more customers for your business What’s up everyone? This is Stefan from projectlifemastery.com and in this episode of Ask Stefan, I’ve got a great question from Moss Bresnahan, and the question is; Hey Stefan, I’ve been trying to get clients for my new sales video business. Any suggestions? All right, so getting more customers, more clients and utilize the internet is actually relatively simple.
First of all, you need a website and on that website you need to have your product, your service, whatever it is that you are offering, and a way for the person that goes to the website to sign up for that. Some form of call to action. Whether that’s a way for them to pay, or to sign up for a consultation, or whatever it is that’s going to work best for you. Now that website, when people go to it, you have to make sure that website converts. Meaning that when people visit the website it has to be able to convert a visitor into a customer.
There’s a whole lot of stuff involved in terms of optimizing your website, making sure that it has a good sales copy, has testimonials, it has good information about the product, it has all the benefits, the features. All those things are going to play a role in how well your offer converts. Also making sure that you’ve got a good price point, you’ve got a good call to action.
Something that incentives the person in some way to want to actually buy your products, service, or sign up for whatever it is that you are offering. Making sure that your website converts is something that doesn’t have just like that. Typically what happens is you send traffic to your website, which I’ll share some different methods for that in this video, but you send traffic to it. Once you send traffic to it, you’re going to see what your conversion rate is. So when people go to your website you’re going to see, out of one hundred people maybe one person signs up for your product or service. Or maybe five people do or ten people do. In which case it has a ten percent conversion rate or a five percent. You really need to make sure that you know the numbers. One of the best ways to track that is by installing Google analytics onto your website and that will show you a lot of the data of your website and where people are coming from, and you are also able to track your conversion rates and all that sort of stuff ok. So you’re always going to improve your website.
You’re always going to test different things and the littlest things can make the world of difference. Testing your price, testing your offer, testing graphics, colors, font sizes, headlines. All of these things are things that you can test. Just by making these small improvements, you’ll be able to prove your conversion rate. The other piece that you need is traffic. Not just any form of traffic, but targeted traffic because you can send a ton of people to your website, but what good is it sending people to your website if they’re not targeted, if they’re not somewhat interested or have an interest in whatever it is that you are selling. You want to make sure that you are sending targeted visitors. There’s so many different ways on online marketing to be able to send traffic to your website. Everything from Facebook, whether that’s building a Facebook fan page and using some organic methods. You’ll get more fans and be able to promote your website, your product, your service to your fans and Or maybe using Facebook ads through paper click advertising. With Facebook ads you can target people based on their interests, based on certain things about them, their demographic.
It could really allow you to get really laser targeted people to your website that can really convert the best for you. You could use Google, the search engine. You could have a blog and put content that is related to your product, your industry, or your service and then attract people to you just from people that are searching in the search engine. Once people come to your website they’re already targeted because they came to your website by first consuming some form of your content first. Search engine optimization is powerful for that reason. Alternatively you could use Google ads. Google has their advertising platforms called Google AdWords. You can pay Google and optimize optimize your advertisements for certain key words and and then again send targeted traffic to your website that way. There’s YouTube, which is what I enjoy using and providing content. When you provide content for the people in the way that I’m doing right now on YouTube, and you help people, and you put up videos that are related to your product or service, then when people find it they are already getting a taste for you, for your product, for your service, and what you’re about.
It’s going to help elevate the trust level. It’s going to make them want to do business for you because they are going to trust you more as opposed to someone that they don’t really know that person, they can’t get a feel for them online. YouTube is a powerful way of attracting people and then funneling them in to whatever your product or service is and send them to your website. Using Twitter, Instagram, Bing, Bing Ads, Yahoo, LinkedIn, there’s so many different platforms, Pinterest. There’s so many different ways of attracting people and then sending them to your website. Once you have your website set up, what I have to recommend for people is to pick one or two methods first. Decide that you are going to commit to SEO and you’re going to build a blog and master that. In which case, find different courses, resources, and spend a lot of time really understanding SEO and implement a strategy over the long term that could help attract visitors and funnel them in to your website. If it’s YouTube, then spend some time working on that. Maybe you find a goof YouTube course.
Invest in it. Get really good at it. You don’t want to try to do everything and just dabble. You will do a poor or average job at everything. You want to pick one or two things and become really good and skilled at it and drive consistent traffic to your website. Then over time, once you’ve mastered that, you can start another way of driving traffic to your website and just slowly build that. So we are going to send traffic to your website, either paying for it or getting some fleet traffic through Google, YouTube, social media.
Once you get traffic to your website you are going to see exactly how people convert. You are going to see whether or not they are interested in your product. If your product actually meets the demand of the market. Whether or not it’s converting in any way. If not, you can tweek and improve it. And improve it over time. I have to go now. They are going to play soccer here. So I’ll see you guys next video. Take care. Hey this is Stefan and thank you so much for watching this video. If you enjoyed this then please hit the like button below, leave a comment to let us know what you think, and make sure to subscribe to our YouTube channel for more great videos like this. Now if you want to take your life to the next level then I want to offer you a free gift. It’s called my Life Mastery Tool Kit and it literally has the best of the best of what I have to offer in terms of videos, articles, and resources for taking your life to the next level and living an extraordinary life.
To get access to this, all you have to do is click the link that will appear right here on this video, or if you’re on a mobile device click the link in the description below and then head on over to that page, enter your email address, and I’ll send you immediate access to the Life Mastery Tool Kit. I want to thank you again for watching this video. Until the next one, I’ll talk to you soon. .
Some of the highest paid public sector employees in 2018 left their positions over the past year, as a new pay grid was phased in for Alberta post-secondary presidents and senior staff of agencies, boards and commissions.
According to salary information released Friday, David Erickson, former president and chief executive officer of the Alberta Electric System Operator, was the top earner last year, with a base salary of $925,997 and benefits of $11,535, which added up to $937,532 in total compensation
Guy Kerr, former president of the Workers’ Compensation Board, came second with a base salary of $730,214 and $177,635 in benefits, which totalled $907,849.
Both men left their positions in 2018.
Jim Ellis, president of the Alberta Energy Regulator, earned $570,640 in salary and $121,761 in non-taxable benefits for total earnings of $692,401 last year. Ellis left the AER at the end of January.
– In this video, I’m going to show you my exact step-by-step process for creating keyword targeted pages that consistently rank on the first page of Google. In fact, I’ve used this exact process you’re about to learn to rank on the first page of Google for super competitive e-commerce keywords, like testosterone booster, BCAA, best pre-workout, fat burner, and even best fat burner. I’m Nathan Gotch, the founder of Gotch SEO which is where marketers come to learn how to get more free traffic from search engines.
And today, I’m going to show you my step-by-step SEO content creation process that will give you the ability to predictably produce first page rankings and drive loads of free organic search traffic to your website. And make sure you watch this entire training video because I’m going to share my complete SEO content creation procedure that I only share with my team and members of Gotch SEO Academy.
Keep watching. (upbeat music) So like I did in video one in this training series, I’m going to walk you through the process of how I would create a keyword targeted page. So for this demonstration, I’m going to select GOMAD diet as my target keyword phrase. So the first step of this process is to establish your search intents strategy. Simply ask yourself a series of questions.
What is this person looking for when they search this keyword phrase? What problem are they trying to solve, and what solution do they want? These questions will help you to step into the shoes of searcher, but I also want to help you avoid guessing, so here are the primary categories of searcher intent. The first type of searcher intent are going to be informational queries. And informational search queries are usually at the top of the funnel, so some examples include what is SEO or how to build back links? Searchers at this stage of the funnel are probably not ready to buy, so that’s why you need to create educational based content that satisfies this type of intent.
The second type of intent are for comparison queries. Searchers at this stage are deeper into the funnel and they’re trying to figure out what solution they want to choose. An example would be Nike shoes versus Adidas shoes. The third type of intent is transactional, which means that the searcher is at the bottom of the funnel and they are ready to buy. An example of a transactional search query is buy Nike baseball cleats. The fourth type of intent is navigational, which means the searcher already knows the brand, or is a customer of the brand. For example, when someone searches Gotch SEO, they already know my brand and are navigating to it. Pretty much every keyword phrase will fall under one or two of these categories. So after you’ve thought about that, all you need to do is analyze the ranking results for your target keyword, so if the majority of the results are blog posts, you know you need to create a blog post. If the majority of the results are product pages, then you know it would be wise to try to rank a product page. So now let me show you this in practice.
Okay, so now what I’m gonna do is I’m gonna show you how to satisfy search intent for this specific keyword phrase which is GOMAD diet. So what you want to do is just scan through the results and look for some common themes that we’re seeing here, so in this case, what you’re gonna notice right away is that the first three results are articles, so that’s a good sign and now as we scroll through here, looks like the fourth result is an article and then another article, and then we have a forum thread and then we have another article. So in this case, it would make a lot of sense to create an in-depth article about this particular topic, because Google is showing us how they are satisfying intent for this particular keyword phrase, so that’s really all that you need to know for going through and trying to figure out how you’re actually gonna satisfy the intent, and if you see a lot of articles, then you know that you need to write an article. If you see a lot of product pages, you know you need to write a product page. If you see a lot of homepages, then you know that maybe you should try to rank your homepage, so you get the point, but the key here is to focus on the actual intent around this keyword, so in this case, GOMAD diet is an informational keyword phrase, so you’re gonna see a lot of articles which are gonna be primarily crafted to educate and give information to this person who’s looking to learn more about GOMAD diet.
The main takeaway is that you need to avoid following the blanket advice that you should just write 2000 word articles. What matters is satisfying search intent. Sure, more content is usually a good idea, but that doesn’t mean it needs to come in the form of a blog post. Now, the next part of this process is to develop your content strategy, and the truth is, developing an intelligent strategy is the most important part of this process, and my formula for beating the competitors is simple. Create a page that is substantially different, and 10 x better than what’s currently ranking. And the different part is the most critical part of the strategy. That’s why I’m going to show you several ways to differentiate your content from your competitors.
However, before we get into that, you must see what you are facing, and you must analyze your competitors to see what their strengths and weaknesses are, and I recommend you do this before you even think about creating your content, because this is gonna make the whole process a lot easier. You’ll want to analyze a few key elements. Number one, media. Are your competitors using images, videos, or audio, and if not, these are all strategic advantages for you. Do what they aren’t doing. Articles are easy to create, but creating other forms of media is more challenging and the more challenging something is, the less likely people are willing to do it. Number two, word count. Remember that satisfying search intent is the most important action to take. However, in most cases, a high word count is a good idea. Get an average word count for your top five competitors and then double it. That should be your target word count. For example, if the average competitor has 1500 words on its page, you should aim to create a 3000 word content asset. Number three, readability.
Can you make your content easier to read and digest? This is achieved with headings, short paragraphs, efficient writing, and most importantly, multimedia. The truth is, Internet users are repulsed by big blocks of text. And another readability point you wanna analyze is the simplicity of the content. Is the content written for the average person, or is it written like a dissertation? Simple and easy to read content performs better on all fronts. Now, since the bulk of your audience is average in any given industry, you need to write to them, not to the experts in your industry. The only exception is if your target market are the experts within a given field. Number four, design and UX.
Some websites focus on monetization instead of UX, and this is your advantage. Websites that perform well in organic search are usually user and content centric. You have to remember that searchers are coming to your website because they’re looking for a solution to a problem. It’s your responsibility to help them, not distract them from what their objective is. And you’ll get the opportunity to sell them something if you give them the value they’ve requested. Now you know what to look for but let me show you this in practice. Okay, so now what I’m gonna do is I’m just gonna look through each of these competitors for a GOMAD diet and see if there’s anything here that we can do better if we’re gonna create a content asset around this particular topic.
So this is the number one ranking result, and it’s a pretty good piece of content, it’s pretty long, it’s very easy to read, it has bullet points as bolded words, it has internal links going to other pages on its site. He actually does link out to other websites as well, which is good for on-page optimization, and in general, this page I’m assuming loads pretty quickly because it doesn’t have a ton of media on it. So this is actually one thing that you could definitely do better if you’re creating an asset around this keyword is you could first of all add more images, second of all, you could add more video, and number three, you could actually custom design this page if you really wanted to get serious about it, so those are three things you could do, because right now, he just has one image that’s a stock photo, so obviously, you can create a custom image and make this a lot more visually appealing.
What I recommend doing is just adding that into this section here, and you can just write, doesn’t have custom images, video, or custom-designed pages. That’s just the first competitor, and then if we look at the second one, which is actually the same person, you’ll notice that both of these content assets were created in 2015, so they’re definitely dated, so you can take advantage of the that as well. And then the third competitor here, got all kinds of stuff going on, so right now, this is all bad for user experience, so obviously, you wouldn’t want to be doing this, because I haven’t even scrolled on this website and I’m already getting hit with a pop-up, so it means they haven’t really optimized their user intent for this pop-up, so this is something you would want to avoid, and in the long run, this is gonna hurt them because interstitial pop-ups are definitely something Google’s targeting.
And they have another one here for push notification, so exit out of these, and then we’ll go ahead and just look at this content overall, and it’s definitely a good piece of content, it has internal links, it has external links, it’s well formatted, it’s easy to read, has nice table of contents, and then it has stock photos, so once again, we wanna try to avoid using stock photos, and try to use nothing but custom images if possible. These all look like stock photos, and once again, this looks like a pretty good piece of content, but definitely something that could be beat. So the fourth competitor here, they have a custom image which is great, but the overall readability of this content isn’t great, and then they have another stock photo here, so there’s a lot that can be improved on this page as well. So really, as we examine these competitors, it’s pretty obvious that the way to beat these competitors is to just create custom images, maybe create video for this topic and then embed it on the page, and then also maybe even consider creating a custom-designed page as well, so these are things you just need to look at when you are trying to target a keyword, you want to see what they are not doing well, so you can do even better than they are doing, and of course, with this particular competitor, we know that they are using aggressive pop-ups, so that something that we’d want to avoid, so that we have optimal user experience on our website.
So now you have a firm understanding of your competition, you need to figure out how you’re going to differentiate your content. The good news is that it’s easy to differentiate your content, and why is that? It’s simple. You experience is unique and different from everyone else on this planet, and no one has ever walked a day in your shoes, so good content is the product of real-life experience. To put that in perspective, people are attracted to my content on gotchseo.com, because I have real life experience in SEO and that shows in my writing, in my videos, and in my teaching. Real experience is obvious and you cannot fake it. The main takeaway in mindset you need to have when you’re creating your content is that number one, you’re different, and number two, since your experience is unique, just be yourself. Don’t try to emulate other influencers in your industry, you can of course learn from them, but always be yourself because that automatically makes your content different. So now that my rant is complete, here are some practical ways to make your content different.
Number one, use unique case studies with quantitative data. Case studies and unique data are an excellent way to deepen your content, and there are two ways to go about doing it. First, you can create your own case studies, which is the best route. Alternatively, you can reference existing case studies or data from authoritative resources. Each method will strengthen your content and add another level to it. If you wanna find niche relevant case studies, go to Google, and enter the following search string. Your niche plus case study. Example would be SEO plus case study. Now, what if there aren’t case studies in your industry? Well, that is a golden opportunity for you to lead the way.
Case studies go hand-in-hand with my next differentiation method, which is to inject relevant stories. Relevant stories make your content more relatable, and engaging, and they are a powerful tool for teaching and persuading as well. I always tell the members of Gotcha SEO Academy that they need to build a story database. And that means sitting down and brainstorming your experience in your industry and if you’re living, then you have stories and you just need to flush them out. Now, what if you’re new to an industry and don’t have many relevant stories to share? No worries, because a story is a story, and that means you can borrow stories you’ve listened to from friends, customers, competitors, or anyone else.
Any relevant story can deepen your content and make it more impactful. The next method is to leverage all media types. I truly believe that more media types you can add to your content, the better it’ll be. Everyone digest content differently online, some people love articles, while others love video and audio. You have to cater to these preferences. Not only that, but it makes your content deeper and more unique, and the truth is, most businesses won’t go through the effort of recording videos, creating audio, et cetera. It’s easy to sit behind a computer and write an article, but it’s intimidating and logistically challenging to record high quality videos and audio. Just don’t be afraid because you can blow past your competitors if you leverage different media types. It’s definitely tough initially but it gets much easier once you’ve built the system.
And there’s one huge point that I want to emphasize here. All of your content on your website should be 100% unique. And that includes your images, your videos, your charts, et cetera, and this adds levels to your content. It makes it substantially different from your competitors’. Some media types to include in your content include images, graphics, diagrams, charts, videos, audio files, GIFs, and infographics. So now you know what you need to do to differentiate your content, but how do you make it better than your competitors’? Well, it’s actually much simpler than you probably think. If you wanna beat your competitors, simply do this one thing. Add more value. For example, if your competitors are ranking with a 2000 word article, then you need to five x or 10 x their value by creating a 10,000 word or 20,000 word resource. If all of the ranking results are tools or software, then you need to create a tool or a piece of software that’s 10 x more valuable than what’s ranking, or, if all the ranking results are products or services pages, then you need to create a product or service that’s 10 x more valuable, and I’m sure you get the point by now, but to be better, you have to be more valuable.
It’s as simple as that. Always ask yourself, what can I do to enrich the lives of my prospects and add as much value as possible, given my existing time and resources? So now that you know how to make your content different and better at a 30,000 foot level, let me introduce you to a few tactics for keeping your prospects obsessed with your pages or content. These are what I like to call engagement hacks, and the methods I’ve shown you so far are the high-impact actions that will keep your prospects engaged, but here are some additional micro tactics you should be taking advantage of. Number one, write to an eighth grader. I always say that you shouldn’t create your content for experts, and most people within a given industry are average proficiency.
That means your content should be easy to read and understandable for the average person. You’re not writing a dissertation. I highly recommend you take advantage of the Flesch reading score metric, so your content is easier to understand. I personally try to write at an eighth grade level or lower. Keep in mind that your content isn’t about displaying your knowledge. Design your content to help people achieve a goal or solve a problem. No one cares about how smart you think you are.
People are only concerned about how you’re going to help them. Simplify complex problems and make your content easy to understand. Number two, care about grammar and spelling. Do your best to clean up your grammar and spelling and the best way to do that is to use Grammarly and Hemingway Writer, because it helps a ton. You can also hire an editor if you have the budget. Number three, use short paragraphs. Big blocks of text go unread on the Internet, so your paragraph should be no more than one to four sentences, and if you’re having trouble writing shorter paragraphs, then you probably need to cut the fat from your writing or simplify it.
And the next method is to keep your content above the fold. Keeping your content above the fold is particularly important for organic search visitors. That’s because they came to your site looking for a solution to their problem, and you should attempt to give them a solution as soon as possible without them having to scroll. Anything that pushes your content below the fold is usually a distraction and doesn’t add value to the reader. The next method is to use headings that tell a story. I personally learned this method from Frank Kern, but most internet users scan content before committing to reading it. And that’s when headings come into play. A reader should be able to understand what your content is about only by reading your headings. Next method is to use pattern interrupts. You have to use every tool at your disposal to keep your reader engaged. That includes multimedia, bullet points, numbered lists, influencer quotes or quotes in general, gated content, quizzes, polls, et cetera, are all methods you can use to break up your content.
The next method is to eliminate distractions. Most websites are filled with distractions that add little or no value to the user. Some of these distractions include your sidebar, ads, or irrelevant pop-ups. Respect your users’ attention and give them what they came to see, and avoid anything that takes away from their problem being solved. And you have to remember that the experience a user has on your website is what makes him or her come back or not come back. The truth is short-term conversion-focused thinking usually leads to a poor experience. Stay content and user centric and your site’s experience will start to improve. Now that you know all the strategies and tactics you can use to create effective SEO content, it’s time to actually create it. I highly recommend that you build a content production process, even if you’re the only person creating. It’s so important to establish a system early on, because you’ll be able to scale much faster when you start to add new members to your team. So here are the positions you need for an effective content production team. Number one, a project manager.
A PM overseas the project and makes sure that everyone knows what’s going on. Number two, a content strategist. A CS is the mastermind behind the content strategy. Number three is a copywriter, and the copywriter simply writes the content. Number four is a graphic designer. The GD designs all the custom graphics for your content and remember, unique is always better, and number five is a subject matter expert. The SME is the person that verifies the accuracy of the information. Now, you may occupy each of these positions early on in your company and that’s totally okay. Now, here’s how content production workflow looks with these positions in place. Stage one, create a content brief. The content brief is an overview of what you’re trying to achieve with the content asset. It’s also where you should strategize as well. Some key points to include in the content brief are your target keyword, your target word count, competitor weaknesses that you’ll end up capitalizing on, differentiation techniques you’re going to be using, data or research that you will end up using, and a content outline or anything that can help the copywriter do his or her job better.
Stage 2 is to send the brief to the writer. Stage 3 is to assign graphics to the designer. Stage 4 is to have the subject matter expert review the content, writing and graphics. And Stage 5 is to complete all the revisions. Now, there might be one other stage in this process if you’re creating custom pages for your SEO content, which may involve having a web developer and a web designer to create those pages, but in most cases, for most of your content assets, you probably won’t be doing custom designs, but it is important to mention that because some keywords will require a more advanced strategy where you create a custom page.
So after you get through all of these stages, it’s time to optimize your content. Now, I could create an entire video just for page-level optimization, but here are the key points you need to understand. Number one, it doesn’t matter how much you optimize your page if your content is low-quality. Focus on the content quality and then optimize it. Now, the most important actions to optimize a page are, number one, keyword placement. Your keyword should be in the URL, title, first sentence, and sprinkled a few times throughout the content. Number two, keyword variations. Use Google’s suggested results to find keyword variations to place within your content and in headings. Number three, page loading speed and mobile friendliness. These are no-brainers but your page should load fast and it should be mobile friendly. The next method is to use external links. Link out to trustworthy sources in your niche or super trustworthy sources from .edu or .gov websites. This adds a level of trust to your content. Now, keep in mind that your content production process will vary depending on the type of content.
For example, creating a text-based asset requires a different process than creating a video or audio asset, and after you’ve optimized your content, you are ready to publish, and so that’s it, right, you just sit back, and watch your rankings just climb. Well, I wish it was that simple. Creating the asset is only the first stage. You then need to promote your content asset. And the good news is that I’ll be showing you exactly how to do that in video three in this training series. And as I’ve mentioned before, I have a few free downloads for you below including my SEO content optimization checklist, and an example of an SEO content brief. We’ll talk soon.
– Billionaires are super successful, but how do they become successful? Many billionaires are self-made, and along the way they figured out simple habits and life hacks to save money, boost productivity, and make great decisions. Intrigued? Keep watching as to learn these 20 simple habits and life hacks you can copy from billionaires. – Amazing! – Number 20, scheduling and productivity hacks. Apple founder Steve Jobs believed in honing in on the best three projects at a company and disregarding all the others. The big three is the ultimate productivity hack to simplify a complex life. For your own life, choose three things that can be reasonably accomplished within the day. Ideally, they would be things that have fast-approaching deadlines, like paying a bill, things that have been causing you stress, or things you’ve been procrastinating about. You’ll feel great once they’re all done. Repeat every day for unparalleled productivity. You can also get the most out of your day with some high-octane scheduling, Elon Musk style. He schedules his time in five minute blocks, but then he is running two very notable companies, Tesla and SpaceX. In order to save time changing between the two companies, Musk spends two full days each week at each one, and Friday is divided between the two.
Knowing exactly what you need to be doing and when saves time procrastinating about what task to do next. Here’s another one. Do you suffer from Monday-itis and spend the day procrastinating about the week ahead? Jack Dorsey, the founder of Twitter, doesn’t. He hits the ground running on Monday by spending some time on Sunday reflecting, strategizing and preparing for the week. Try it, and you’ll find your productivity will spike and the transition from weekend to working week is that much easier. Number 19, invest in time. Do you know that very successful people spend a lot less time watching TV than the average person? That’s because they have a greater understanding of the value of time, like the richest person in the world, Warren Buffet, who made his wealth by taking a long-term approach to investments. But he also knew how to prioritize in the short term. Buffet once advised his personal pilot to ignore any goals that weren’t in his top five. That way, he wouldn’t be distracted, and would be more likely to achieve those goals.
While our goals may not be as large as a pilot’s or a billionaire’s, it doesn’t mean we can’t use the principle. Just like Facebook founder, Mark Zuckerberg, who has eliminated TV watching from his life. It’s easier when you don’t even have one. Number 18, avoid alcohol and smoking. You might expect someone as ostentatious as U.S. President Donald Trump to have more than a few vices, but you’d be wrong if you thought drinking alcohol and smoking were among them. Trump believes in a straight-edge lifestyle as a precursor to success. Without distractions like alcohol and cigarettes, you not only increase financial stability, but are likely to be in better health and receive a better education, and not miss out on opportunities to succeed.
Number 17, eat healthy. It’s hard to be at the top of your game when you don’t feel your best. While some larger health issues may be outside of your control, a healthy diet is easily achieved and can work wonders on your energy levels. David Murdock, Chairman of Dole Foods and CEO of Castle and Cooke, believes his healthy diet is a huge factor in his longevity. In fact, Murdock believes he is going to live to 125 years old. He has been a vegetarian since the age of 60, and at 93 years old, he has the health of a much younger man. He’s not only interested in furthering his own health, but the health of others through collaborating on science research and wellness programs. Number 16, take public transport. You’ll be starting to pick up on a trend that many billionaires pay attention to how they spend their time, money, and also have concern for the world around them. This brings us to the next simple habit of taking public transport or using self-powered transport like walking or cycling. Two billionaires known for this are David Cheriton, founder of Distributed Systems Group, and Chuck Feeney, co-founder of Duty-Free Shoppers Group.
It’s so easy to implement in your own life. You’ll be saving dollars and reducing your carbon footprint in no time. Number 15, adopt a glass-half-full mentality. Elon Musk’s shoot for the moon attitude is particularly evident in the work of his company, SpaceX. He is literally shooting for Mars, which he hopes to colonize one day. Musk believes his undying enthusiasm gives him an edge over less optimistic competitors. His lesson is that if you don’t have hope for the future, it will meet your expectations and never be better than what it is now. So think positively and help yourself achieve greatness. Number 14, meditate. Want a super easy habit to incorporate into your daily life that is popular with billionaires? Try meditating, as well as reducing stress levels and improving memory, science has also shown meditation can boost the immune system.
Two billionaires who profess to daily meditation are media extraordinaire Oprah Winfrey and Jack Dorsey, CEO of Twitter and Square. Sessions of stillness can also result in improved creativity, sharp focus, and a more positive outlook, all vital to productivity. So how often do they do it? Well, Dorsey opts for 30 minutes upon walking, and Oprah manages an impressive 20 minutes twice per day. Feeling more encouraged to try mindfulness now? Number 13, be brave and fail. Sounds crazy, do you think? Not for a minute, according to these billionaires, who believe both bravery and failure cannot be underestimated in the path to success. Richard Branson is likely to be the first billionaire that comes to mind. Not only is he brave when it comes to physical adventures like hot air ballooning, but he also uses the same philosophy for entrepreneurship, like when he started Virgin Airlines, despite having never worked in the aviation industry.
Sir Richard’s theory behind his success is that his burning desire to be creative leads him to do things not for money, but the act of creation. Similarly, when Michael Bloomberg, CEO of Bloomberg LP, was fired at the age of 39, he branched out and started a new company based on an unproven idea, the epitome of brave decision making. He doesn’t believe in wasting time worrying about failure. Number 12, play hard. They say all work and no play makes Jack a dull boy. Well, though Richard Branson and Elon Musk are considered to be so passionate about their work they border on obsessive, they are in no fear of being dull. Elon Musk celebrated his 30th birthday by renting a castle in England for his friends to join him and play the hide-and-seek game, Sardines. And that’s just one example among occasions like costume parties and driving fast cars. Aside from his passions for kite surfing and record breaking, Richard Branson tends to have a lot of fun with his work.
This usually happens when he has a fantastic marketing ploy to execute, like driving a tank down Fifth Avenue, or driving an amphibious car all the way from England to France. His spirit of adventure is a crucial aspect of his creativity and success. Number 11, exercise. Now, we all know we’re supposed to exercise every day. These billionaires provide the proof that we should. Shark Tank investor Mark Cuban does on hour of cardio at least six days a week. Exercise is great for boosting memory and focus. Richard Branson gets up at AM to exercise, and believes the energy and motivation it provides manifests as four extra hours of productivity every day.
So, before you blow off the gym again today, just think, what would a billionaire do? Number 10, act now for long-term goals. If you don’t make decisions in the short term with your long-term goals in mind, they will be impossible to achieve. Jeff Bezos, founder and CEO of Amazon, nailed tough decision making in the short term for incredible success. Take a look at eBooks, for example. While everyone else was selling eBooks for the same price as print editions, Jeff Bezos saw an opportunity and grabbed it with both hands.
He foresaw eBooks having a lower price long term, so he made the move to drop Amazon eBook prices early on. He lost money, and it was an unpopular decision, until it wasn’t and he was proven right. After all, Amazon is the top choice for eBooks these days. To implement in your own life, make sure you have at least one defined long-term goal. Think about the smaller decisions that could affect that goal right now. Maybe there was a course you want to study. Instead of spending your last $5 for the week on a coffee, save it towards your course. Number nine, pay attention to relationships. It’s important to give time and energy to the people close to you. Fostering good relationships is not only great for business in a direct sense, but great for mental well-being, which engenders success. Billionaires like Bill Gates believe in giving back through relationships. Although he had a fierce reputation in his early career, Gates became a valued mentor to some of Microsoft’s top leaders.
Mark Cuban knows the important of every single person who featured in a successful ride to the top. He realized he never would have achieved it without help, so he was and still is charming to everyone. No room for jerks here. Number eight, be thrifty. You may be under the impression that billionaires would be inclined to live large, but that isn’t always the case. Some billionaires continue to live by the habits that helped them achieve their success. No matter your income, it’s important to live below your means. Like Mark Zuckerberg, who continues to drive an entry-level sedan, or Warren Buffet, who prefers to use a flip phone, despite technological advances and the fact that a top-of-the-range smart phone costs about the same amount of money he makes in a second.
Yes, that’s right, only a single second. Also, buy cheap clothes like early Google investor David Cheriton, who sticks to jeans and t-shirts rather than designer labels. Carlos Slim, one of the richest men in the world, believes in being mindful of how you spend any of your extra money. If you find yourself in possession of a windfall, think like Slim, how can I invest this for a bigger return, rather than spend it immediately? Slim is known for his frugality, resisting any urge to purchase luxury items like a yacht or a plane. Number seven, be self-sufficient. Wouldn’t it be nice to afford a restaurant-quality lunch every day? Well, yes, it would.
But it’s nicer to have completele independence and be self-sufficient, according to self-made billionaire Charlie Ergen. The Chairman of the Dish Network makes his own lunch every day. It’s usually a sandwich and a Gatorade. It’s great to have support, but billionaires usually get to where they are by holding themselves accountable in every aspect of their lives. Number six, wear the same clothes every day. Most people seem to dislike uniforms, but billionaires can see the beauty in not having to waste time choosing what to wear every morning. Rather than agonizing over coordinating pants and shirt, or selecting suitably-appropriate attire every day, Mark Zuckerberg simply selects one of his gray t-shirts. This helps keep his focus on what he does best, serving the Facebook community. After all, he already makes so many decisions that making any more could cause fatigue. Mark Zuckerberg isn’t the only billionaire who does this, though. When Steve Jobs tried to implement an Apple vest, modeled on Sony’s idea of bonding employees to the company, Apple employees resisted. Jobs then took to wearing his own uniform of sorts, the now-famous black turtleneck and jeans combo. Number five, follow your passion obsessively. When you think about obsessively passionate billionaires, Steve Jobs would be at the top of many people’s list.
Jobs believed that you need to find what you love in order to generate enough passion to lead you to success. Success takes a great deal of perseverance, but it’s difficult to persevere if you don’t love what you do. Another billionaire who believes in doing what you love is Hewlett Packard’s CEO Meg Whitman. Whitman doesn’t think you can be happily successful if you’re forcing yourself to pursue something you don’t naturally enjoy. Number four, read widely, every day. Billionaire investors and business partners Warren Buffet and Charlie Munger are the best examples of how reading leads to success. They are continuous learners, which means they have developed as independent thinkers who can solve problems in different ways to most people. Buffet has also developed an incredible rationality, which allows him to make decisions which appear risky but result in incredible success. He estimates that he spends 80% of his work day reading and thinking. Now, while that may not be practical for the average person, you certainly can read something every day and continue to get smarter. Alternatively, you can follow Munger’s path to becoming an expert generalist. Instead of focusing on one field and studying that intensely, Munger has studied a large variety of fields in depth, from psychology to microeconomics to biology.
Munger combines knowledge from everything he reads to make better investment decisions. You too can see the world more accurately and have more breakthrough ideas by reading every day widely. Start by reading something you wouldn’t normally read. Or even better, just watch all our videos. Number three, find a mentor. Successful people choose to surround themselves with positive, smart people. One person who can prove indispensable in the road to success is a mentor. In fact, you’ll often find that billionaires become mentors to future billionaires or other successful people, like Steve Jobs, who mentored Napster founder Sean Parker and Mark Zuckerberg. Smart people know they don’t have all the answers, so embrace support and advice from others. You don’t need a fabulously-famous mentor, though, to receive the benefits. Mentors come in all forms and from all walks of life. For a student, a member of the faculty could prove to have mentor qualities. At work, try seeking out someone who you respect and is a couple of levels above you.
You don’t even have to find another person to be your mentor. Books can provide wonderful mentoring. Try reading a book about a successful person you admire instead. Number two, develop multiple streams of income. Most people have one job. There is absolutely nothing wrong with that. But looking at the most successful people in the world, you realize they usually have multiple streams of income. This is useful because additional sources of income give you security if something happens to your main job, as well as boosting your financial situation overall. Richard Branson is the ultimate developer of multiple streams of income, as founder of Virgin Records, Virgin Atlantic Airways, Virgin Airships, Virgin Mobile, and Virgin Australia, to name just a few.
Try putting your eggs in multiple baskets. Save at least 10% of your net income to invest in options for passive income, such as rental property, stocks and bonds. Also, try to develop a side business in addition to your main job. Number one, get up early. Really, getting up early is our number one hack? Well, it might seem obvious, but this habit is the easiest one to implement, and can have impressive results. Unless you’re an adamant night owl, mornings are generally the most productive time of day. Your brain is sharp and motivation is high. It’s a no-brainer that the earlier you get up, the more you can accomplish that day. An overwhelming number of billionaires know this to be true.
Jack Dorsey wakes at AM to ensure he has time to meditate and exercise before his work day. Likewise, Richard Branson wakes at AM to exercise and spend time with his family. Other billionaire early risers include Jack Ma, Chairman of Alibaba Group, and Mark Zuckerberg. If you’re the type of person who leaves things to the end of the day only to find you’ve run out of time, try getting up early and turning your day on its head. Your productivity will skyrocket, and you’ll feel great. Now that we’ve inspired you with the life hacks of billionaires and some easy ways to incorporate them into daily life, it’s time to begin. Which life hack could you use in your life? Let me know in the comments below. Also, if you enjoyed this video, please subscribe to Be Amazed. We’ll be making more videos like this in the future. Thanks for watching.