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On this episode Last time we talked about how to promote your music and we kind of touched on marketing but this one tip is all about marketing. I am an artist myself and the techniques that I’m about to explain are exactly what I use to get more attention, more gigs and sell more music. Marketing is a fancy word but it’s just another way of saying: The Internet is a great place to communicate your music. People are always with a phone in their hands and that’s where the attention is. So all you need to do is make sure that they get your content so that they can give you their attention.
Even if you have 2,000 followers that doesn’t mean that every time you put a piece of content out, it will reach 2,000 people. No no no no no! Only 10% of your all audience will actually see your content. Most social media rate the content based on how quickly people respond to it, how much they share it, how much they interact with it. So if you have good quality content, it’s going to do better but still you’re not going to reach all the people in your subscriber list. So you have to produce more content! Professional marketers put out as much as Claudio, how can I put 7 to 25 pieces of content daily? You don’t have to create. You have to document! Take your phone take a picture of yourself working on your new track. Take a video of you playing in a club and then cut it into little snippets that you can post one after the other. Put yourself in front of a camera the way I am doing right now.
Shoot a little series of videos in one day and then edit bits of it and release them little by little. Invite your musician friends and have a chat with them. Put that on video, put that on a podcast. You can batch create your content and release it little by little so that the people see a constant flow of content coming from you. That really works! When you do live events, collect people’s emails and then send them good content. Give them nice videos of you doing your thing, give them a freebie, a free download. Print a t-shirt with the name of your band and give out 3 for free in exchange for email addresses with a Facebook form. I know it sounds a little bit overwhelming but the difference between the musician who doesn’t do that and the musician who does that can mean success or failure.
So what you’re going to do? I think that the most important rule of marketing is not how wide you go but how deep you go . Try to be honest on your content. Try to be compelling with what you say and with your music to begin with. Give people your perspective on music. Show them behind the scenes. Show how it is to be a musician cause everyone wants to be an artist. Document your journey into becoming an accepted artist and share it with your public. If you become good at it, you will experience success at a level you never imagined. In conclusion: If you find it useful, please share this tip and see you next time. .
Hi my name is Nikki rap clips are you a dentist or do you know of a dentist that is looking to get more patients into their practice well if that is the casefacebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients this video is certainly for you again my name is Nicolas I’ve been a online marketer for over six years now helping wide variety of different companies increase their bottom line by utilizing the internet and different social platforms to increase the amount of customers clients patients and ultimately their revenue and profits so I want to show you exactly how you can start increasing the amount of patients coming into your den facebook ads for dentists, dentist facebook ads, dentist
advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients tal practice here on this video so let’s jump on over into my other computer screen here or into my computer screen and I’ll show you exactly how to do it already again Nicolas here and on this video I’m going to show you exactly how to leverage the internet and as you can see online advertising here to start generating more patients into your practice so you can increase your revenue and therefore your profits okay so we’re doing a deep dive and show you exactly what this stuff is all about agfacebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental
marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patientsain I’ve been marketing online for a wide variety of different companies for over six years and really helping you know a lot of different areas on how to increase their revenue and it’s all coming down through online advertising so again that’s exactly what we’re gonna show you here on this video but it is as you can see it’s all about online advertising now there’s a few things don’t get you know overwhelmed by any means a lot of people do when I first explained that but when I really break this and break it down and and just show you the numbers and how it’s really ultimately comes down to simple math it’s really simple okay so there’s a few things that we need to need to know of first is that if you really are taking this serious and you really want to have success with this type of stuff is you have to know you’re a lifetime customer value or just a relative number to that and basically what that means is over the course of a year even a couple years it just depends on really like how long you guys have been been in business and such but you want to know a
general idea on how valuable a customer is to you or a patient is to you how much do they spin on an overall basis and basic how you calculate this out is that you divide your revenue you take your revenue and divided by how many customers or patients that you have and facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients that will give you your lifetime customer value okay so just for an example I want to show you a quick example obviously everybody’s business is different everybody that I work with is different depending on you know what exactly they are selling and what are they’re providing with the patients okay but let’s just kind of break it down here for a second let’s say that your customer value is around five hundred dollars okay just for example purposes so let’s come down now and let’s look at a few things okay and like I said you know it’s all about online advertising we have to spend
money on advertising and to acquire new customers okay then there’s a lot of different ways you can do it I’m going to show you a kind of example of how you do this on Facebook but it’s really really simple okay and a lot of people are not doing it but the people that are doing are just miles ahead of the rest and slowly but surely everyone’s gonna start coming online and doing this type of stuff so if you’re not doing this stuff already and you’re waiting and you’re you’re thinking you know don’t want to do it you’re gonna start getting left in the dust by your competition okay so like I said you have to spend money so let’s just say for example just for a quick little test that we have we spend $150 and that generates us 10,000 impressions okay and waste what impressions mean is that how many people are seeing it okay and that’s the cool thing about online advertising is you can actually know how many people are seeing your stuff how many people are clicking on your ads how many people are opting in and how many people are
actually becoming customers because of it okay and I’ll show you how to do all this type of stuff but let’s just take example like a billboard advertisement there’s a lot of companies that still do that and can get ok results from it but they don’t have the tracking ability like you do with online advertising okay you don’t know how many people actually saw it you might think you know some people might have seen it but you don’t actually know how many people saw it you don’t know how many you know people actually refer to it by that advertisement you just don’t really know you’re really in the dark and that’s what’s really cool about online advertising is you know everything down to the number down to the dollar so you know what’s working and you know what’s not working so you can optimize and you know get better results moving on and on optimizing okay so let’s say 10,000 people saw it and then from those 10,000 people around 150 people clicked on that ad
and then therefore 15 people opted in and then you got seven new customers or sales from that okay and we know this because we use a coupon code and that’s how we we track all this stuff okay so it’s very important we’ll do that I’ll show you exactly how we do this as well so just for this example again this is just arbitrarily speaking it’s different for every practice but because there was $150 and we got seven sales that means it cost us twenty one dollars and 42 cents to generate a new customer or patient okay so if our lifetime customer value is $500 or somewhere around there obviously you can see that it is very beneficial to start generating customers using online advertising because it only cost us twenty one dollars and 42 cents at least it in this example okay but you can see like even if it was double that or triple that or quadruple that or five times that it still would be beneficial you’re putting in a dollar to online advertising and you’re ultimately getting back five dollars because of how you set this up and you know your lifetime customer value okay but on top of that there’s also something called email okay people are still using the email to this day it’s still a very effective way to advertise so when you’re advertising you actually are building an email list not just you know getting people back in the into your into your practice but you’re actually building email lists which allows you to follow up with
them consistently okay and the reason that we want to do that is because it usually takes the average person or usually takes person an average of five to seven exposures to make a buying decision okay most people do not buy on first exposure okay it’s just human nature think about it from your perspective do you buy everything on the first time you see it every single time of course not okay you weigh the options you go to your research especially with the internet and how you go do research you you think about it for a while you talk to family and friends and then you know you keep on getting exposed to the offer and then eventually as long as it’s something of value that’s going to help you usually purchase and if you have the money of course okay and this is also a way to follow up with your your customers to just keep them updated keep them loyal and and just continually to grow that that tribe within your business and keeping previous customers loyal and coming back like I just said okay so let me kind of show you how this really works at you know now we have the overlying understanding on
what’s really happening here you know we’re obviously advertising we’re building an email list and you know we’re generating sales and new patients from advertising but how exactly does it really work okay so like I mentioned before we do a lot of Facebook advertising okay it’s one of the best ways that’s where most people are on today that’s the reason we advertise on Facebook that’s the reason we advertise online in general is because there’s so many people online right everyone is online today so we need to advertise where people are okay so again let’s go with the Facebook
example and this is one of the best ways to do it okay so here’s what if here’s what a Facebook ad can look like okay it looks as you can probably see here it looks very similar to a Facebook post which is a regular Facebook post but in fact we are actually paying for advertising and we’re paying to put this in front of people that are actually going to be interested in your products and services okay so you know just briefly gonna go over this last chance we’re giving away a $21 teeth-whitening this week only normally priced at 197 click the download button before we run out and then you have the little image last chance cater $21 teeth-whitening and it’s just basically the same thing and they click on that and basically what they come to is something like this okay and this is just kind of a template obviously you can target
based on a lot of different things you can target based on their gender you can target based on their location so a lot of the people we work with they target locations obviously because they want to make sure you can see this they target based on locations because you know they want local people from the area coming in to their practice okay so you know you just you know give the rundown on exactly the teeth-whitening and there’s a lot of different ways on how to do this okay this is just but this is a very effective way because if you you know give away something of high value for maybe a little bit of a discount a lot of people take advantage of that so that’s why you that’s why we’ve done $21 teeth-whitening x’ even though their price at a lot higher but you know obviously you know through the course of facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients a lifetime for a patient they usually spend a lot more okay so that this is just like the capture page what we call and basically in order for them to claim the coupon to get their $21 teeth-whitening they have to put in their information right here okay and you can just do email you can do name an
email you can do phone number email all that kind of stuff you can get a lot of data and lot of information on these people but once they actually book their session it goes to this page now what happens what happens is it does two things right here it takes them right to this page where it gives them the code for them to call in and request you know the let me make sure they request there they are they get their coupon you know so we can track that you know they call in and they say they gave that code they know we know that it came from the online advertising okay the Facebook advertising okay but this is also simultaneously is adding them to your email list and then it’s automatically following up with them if you choose to I mean we can do a lot of different things okay you can automatically email them you can send out like weekly newsletter broadcasts you can send out monthly newsletter
broadcast there’s a lot of different things you can do but here’s one of the best things that you can do is you know you give them a session for the teeth-cleaning but to incentivize them to come get their their their teeth whitening right away so they’re calling immediately after they opt in here they you can say something like book now and get your teeth whitening session completely free okay so it gets people to you know call right away so that you can you know generate that patient right away and you know obviously you’re giving away for free but we know because of our lifetime customer value of our of our patients we know that ultimately it’s going to put us in profit even if we are giving away something that we normally
charge for okay yeah and that’s really ultimately it here’s what you can do you have two options from hit this point you can take this information that I share with you facebook ads for dentists, dentist facebook ads, dentist advertisement, dentist marketing, dentist marketing strategies, dental marketing ideas for dentists, dental marketing ideas, dental marketing strategies, dental marketing to get more patients and just go out there and do it yourself if you’re decently tech savvy go ahead and do this even not even decently I mean some of the these software’s and stuff are just so simple these days then you can just go out there and do this your stuff
yourself okay there’s places like leadpages clickfunnels Aweber Aweber is for email database click funnels and leadpages are for building out pages like these but it is really simple okay but if you would like to stick it stick to what you’re good at and you would actually like us to help you do this stuff there should be a little button down below or if you’re just seeing this on Facebook or YouTube or somewhere what you need to do is just like this post like this video share it and then comment I want more intro okay that’s all you need to do put do those type of things the like this video share it and then comment I want more info then I will get in touch with you after you do that and we’ll set up set up a time to help you actually set all this stuff up and get you up and running so that’s really the rundown this guys again if nothing else if nothing if you didn’t get anything else from this video just make sure and start looking into this stuff okay this is this is a wave of the future
obviously the Internet’s not going in and where it continues to get bigger and bigger so you need to start doing this stuff because if you do not your competition is gonna start eating you alive because they are gonna start doing it because everyone’s moving on this train you need to get going on it quickly okay so again if you want to go do this type of stuff yourself you know you certainly can it’s it’s it’s not that difficult but if you would like
someone that’s been doing this for over six years helping a wide variety of different companies increase their profits by doing this stuff over and over and over again getting very good at it then I would love to help you out so again like this post to share it and uncomment I want more info or I want in or whatever it is just let us know in the comments write a little comment down there and then we will get back with you very shortly and we can set up a time where we get on the phone or Skype and really set all this stuff up for you and really help you out so you can start growing your practice now bringing in more high-quality patients on a consistent basis and really start growing your practice okay so we can increase your bottom line as well as help people smile brighter right all right well thank you again guys appreciate your time again my name is Nicholas and I look forward to talk to you soon
What a question yes a two-part question yeah my question is when do you look for your first employee and find continuous work for them and the next part is how much money do you put aside before hiring your first employee so toddler I mean that’s a great question and again I see you’ve been I think liking commenting on the videos so I appreciate you doing that for being loyal and also it’s in time getting value from the videos anytime you engage with the videos you or in otherwise anyone else in the community I definitely appreciate you guys doing that it shows that you guys are paying attention and that’s something that I don’t take for granted so to answer your question I would say that it depends on the stage of your business
really and the resources that you have when I start on business when I was doing my first 100k I used that money to basically fund marketing I was the one-man army this is a long time it was more than five years ago and so I started to just do that and then I focused on generating that cash flow generating that revenue learning the experiences and the lessons and then when I got to a point where I think I was at I was doing about about almost out of million dollars it was nine hundred thousand dollars and in the business that’s when I started building a remote team so the remote team I started bring on people that had years of experience that would help me execute on certain points because at that point you know you got to question yourself like at a certain point when you want to grow your business we think that we can do it all but you know the biggest businesses in the world if you’re trying to build it you can’t build it on your own you need a team and the team is the most important thing you need them to be able to assist you on the path to building that business because you only had 24 hours a day right Jeff Bezos Bill Gates Warren Buffett they all 24 hours a day so how they grow in their business and even though they’re super busy they
delegate they have that people do specific things within the defined role so it really depends on your revenue your cash flow you have it the stage of your business where you want to get to I think when you’re at the 500 thousand I made a mistake I should have hired earlier on like I would say a year or two years earlier on because I tried to do anything on my own because the money was coming in and whatnot but for me I would have hired build a team and focus on growing that because it would have been helped me grow even faster at certain point because don’t try to do anything on you know you know especially at that point I think it’s also time to revenue in your goals wall how big you want to build your business you wanna be able to have that team in place early on what was the second question so how do you find that continuous work for them is really it depends on your business right and if you have an e-commerce business there’s definitely things that they need to do right you have marketing your sales you have customer
service you have the operations of the business is usually only three core most important functions of a business marketing sales operations those are the three core fundamentals that you every business needs to have it as a matter of you’re a huge company or you’re a small one-person army you’re usually revolving around those three areas in operations basically manes management or whatever so marketing sales operations / management you’re flowing through between all three all the time back and forth so you need to bring on people that focus on developing those three things whether that’s marketing it to attract people like digital marketing and sales to actually be able to generate that eat whether it’s e-commerce your service business your SAS business doesn’t matter an operation side you’re building the team you’re building the culture you’re having these different operations on the financials is included in the operations side as well they’re those
things are super important so there’s definitely a lot of areas in business businesses one of the most complex things that you can ever do in your life it’s especially if you want to call a sport I would say it’s the most complex sport so continuous work is not a problem it’s finding the right people that can help you in those areas that fit with your core values that also are competent enough to be able to deliver because at certain points in the career when you bring on people it’s not about having to continues work if they’re doing the right work and at a certain point if you’re evaluating them if they’re doing the right thing within the defined role they’re producing results for you right that’s the most important thing at the same time are they enjoying the whole process so this is a lot of things I recommend
watching the video that I recorded on building team and the building the culture when I have that video if I don’t already so again thanks for asking the question I went longer than I expected but I wanted you to get a lot of value from it so how much money do you put aside before hiring your first employee alright so how much money you put aside from before you hire your person team member so that’s another thing I don’t like calling people employees i naming team members because they’re working with you not working under you before you so the most important thing is you want to set aside I would say it depends on the position you’re hiring for I would check market comparables and also at the same time you know again it depends on the role right someone that you pay and marketing is different for someone that you pay in in a financial specific position or they imagine level are they operations are they execution people are they marketing people what business are you in what stage you’re in like if you’re McDonald’s and you’re hiring someone to man the line for creating burgers and doing the tell you know at the front desk it’s very different if you’re let’s say a consulting firm and you’re bringing someone that’s confident enough to speak with
clients like a project manager or project coordinator or Account Executive or client success person it’s very different depends on the role and then I would just do a Google search to find out you can find out a lot of people that are hiring on businesses and find out the prices I mean other prices but the actual salaries that the pain and what not and be able to find that benchmark and you got to see if they’re a good fit as well so there’s a lot of variables there but I hope it gives you that context to be able to you know a foundation for you to start for them so thanks again Tyler and or anybody that’s done value for this video watching comment below what insights you got from this like this video subscribe and make sure you turn the bell notifications to get future notifications on these videos thanks for watching and I’ll see you guys in the next one
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These business quotes are a gamechanger. Get ready for some inspiration and action-packed advice.
1. “The secret of change is to focus all your energy not on fighting the old but on building the new.” — Socrates, father of Western philosophy
2. “Always deliver more than expected.” — Larry Page, co-founder of Google
3. “Don’t take too much advice. Most people who have a lot of advice to give — with a few exceptions — generalize whatever they did. Don’t over-analyze everything. I myself have been guilty of over-thinking problems. Just build things and find out if they work.” — Ben Silbermann, founder of Pinterest
4.“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” — John Quincy Adams, 6th President of the United States
5. “Every time we launch a feature, people yell at us.” — Angelo Sotira, co-founder of deviantART
6.“Be undeniably good. No marketing effort or social media buzzword can
1. “Never give in except to convictions of honor and good sense.”
— Winston Churchill
2. “Stop chasing the money and start chasing the passion.”
— Tony Hsieh
3. “Success is walking from failure to failure with no loss of enthusiasm.”
— Winston Churchill
4. “I owe my success to having listened respectfully to the very best advice, and then going away and doing the exact opposite.”
— G. K. Chesterton
5. “Would you like me to give you a formula for success? It’s quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn’t at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that’s where you will find success.”
— Thomas J. Watson
6. “If you are not willing to risk the usual, you will have to settle for the ordinary.”
– Jim Rohn
7. “The ones who are crazy enough to think they can change the world, are
Local SEO 2019 (How to Rank in Google Maps Tutorial) Click here to subscribe on YouTube: https://bit.ly/2HxjQRa If you have a local business then one of the single greatest marketing strategies available for your business is showing up in the local google maps 3-pack (aka The Snack Pack) when someone is searching for a local business just like yours. Ranking in Google Maps 3-Pack is the closest thing to a magic button I’ve seen… simply show up there and get more clicks, more calls, more sales, and more revenue. That’s why on today’s video we’re talking all about local seo in 2019 and how to rank in the Google maps. Let’s get to it.
5 Social Media Content Strategy tips for Local Business
Coming up with engaging social content for a local business can be tough, especially if you own a business like a plumbing business! It’s very hard to come up with content about a plumbing business the local community will enjoy enough to follow.
So here’s some tips that will work for any local business! Tip #1 – Post about upcoming city events, concerts, parades, cookouts, shows, etc.. become a great resource for weekly activities! Tip #2 – Follow the local high school sports teams and post about their successes.
Please love to share that! Congratulate them! Tip #3 – Share local deals / promotions to local entertainment businesses and restaurants. Tip #4 – Beautify pictures around the city, sunsets, lake/river/beach/mountain, etc.. hire a photographer to capture 25-50 great shots you can use over the next 6-12 months Tip #5 – Share high quality pictures from your business, customers, building, projects, etc.. share some inspiring words to go along with it. I did an entire video about this concept here – https://youtu.be/ffsySDDt7SI Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road. Happy marketing!
Given the choice between a job candidate with a perfect resume and one who has fought through difficulty, human resources executive Regina Hartley always gives the “Scrapper” a chance. As someone who grew up with adversity, Hartley knows that those who flourish in the darkest of spaces are empowered with the grit to persist in an ever-changing workplace. “Choose the underestimated contender, whose secret weapons are passion and purpose,” she says. “Hire the Scrapper.” TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and much more. Find closed captions and translated subtitles in many languages at http://www.ted.com/translate Follow TED news on Twitter: http://www.twitter.com/tednews Like TED on Facebook: https://www.facebook.com/TED Subscribe to our channel: http://www.youtube.com/user/TEDtalksD…